Yum! Brands

7 months ago

Specialist, Performance Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Performance Marketing Specialist responsible for independently managing and optimizing complex paid media campaigns, ensuring accurate setup, trafficking, and QA across multiple channels. Collaborates with cross-functional teams and agencies to align campaigns with Pizza Hut’s digital objectives, improve workflows, and drive data-driven decisions. Requires hands-on experience with major platforms, strong problem-solving and project management skills, and a metrics-driven mindset to optimize campaign performance.

Location: Plano

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Independently manage trafficking and QA for multi-channel campaigns, ensuring accurate setup across platforms.
•Resolve complex trafficking issues and monitor campaign pacing, delivery, and targeting accuracy.
•Provide input for quarterly planning, including timelines, feasibility, and operational requirements.
•Oversee end-to-end asset trafficking for creative needs, maintaining structured asset organization systems.
•Validate data accuracy across reporting tools and summarize performance trends for team leadership.
•Serve as a key operational contact with media agencies, coordinating with internal teams for asset alignment.
•Support financial accuracy through budget tracking, invoice validation, and reconciliation.
•Document and refine trafficking and reporting procedures for consistent campaign execution.
•Identify operational gaps and recommend improvements to enhance efficiency and reduce errors.
•Participate in multi-quarter projects to improve workflow systems and campaign execution processes.

Pay and Benefits

Salary: USD 78,300 - 82,800 annually

Key Requirements

•5+ years of experience in digital marketing, paid media operations, or performance marketing.
•Hands-on experience with Google Ads, Meta, DSPs, and marketing analytics dashboards.
•Strong problem-solving skills, especially in troubleshooting complex campaign issues.
•High proficiency in data organization, validation, and interpretation for decision-making.
•Exceptional attention to detail and strong project management abilities.
•Proactive approach to maintaining operational accuracy and resolving issues independently.
•Effective collaboration skills in a fast-paced, high-volume marketing environment.
•Experience with QSR, retail, or consumer brands is preferred.
•Excellent communication and interpersonal skills for cross-functional collaboration.
•A results-driven mindset with a passion for digital marketing and campaign optimization.

Experience:5+ years

Education:High School

Skills:CommunicationProblem-solvingCollaborationProject managementAttention to detail

Tech Stack:Google AdsMetaDSPsMarketing analytics dashboards

Company Brief

Yum! Brands

Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.

Industry: Restaurants & Food Service

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Louisville, United States

Founded: 1997

Glassdoor: 3.7

Website LinkedIn Glassdoor

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Yum! Brands

7 months ago

Specialist, Performance Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Location: Plano

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Independently manage trafficking and QA for multi-channel campaigns, ensuring accurate setup across platforms.
•Resolve complex trafficking issues and monitor campaign pacing, delivery, and targeting accuracy.
•Provide input for quarterly planning, including timelines, feasibility, and operational requirements.
•Oversee end-to-end asset trafficking for creative needs, maintaining structured asset organization systems.
•Validate data accuracy across reporting tools and summarize performance trends for team leadership.
•Serve as a key operational contact with media agencies, coordinating with internal teams for asset alignment.
•Support financial accuracy through budget tracking, invoice validation, and reconciliation.
•Document and refine trafficking and reporting procedures for consistent campaign execution.
•Identify operational gaps and recommend improvements to enhance efficiency and reduce errors.
•Participate in multi-quarter projects to improve workflow systems and campaign execution processes.

Pay and Benefits

Salary: USD 78,300 - 82,800 annually

Key Requirements

•5+ years of experience in digital marketing, paid media operations, or performance marketing.
•Hands-on experience with Google Ads, Meta, DSPs, and marketing analytics dashboards.
•Strong problem-solving skills, especially in troubleshooting complex campaign issues.
•High proficiency in data organization, validation, and interpretation for decision-making.
•Exceptional attention to detail and strong project management abilities.
•Proactive approach to maintaining operational accuracy and resolving issues independently.
•Effective collaboration skills in a fast-paced, high-volume marketing environment.
•Experience with QSR, retail, or consumer brands is preferred.
•Excellent communication and interpersonal skills for cross-functional collaboration.
•A results-driven mindset with a passion for digital marketing and campaign optimization.

Experience:5+ years

Education:High School

Skills:CommunicationProblem-solvingCollaborationProject managementAttention to detail

Tech Stack:Google AdsMetaDSPsMarketing analytics dashboards

Company Brief

Yum! Brands

Industry: Restaurants & Food Service

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Louisville, United States

Founded: 1997

Glassdoor: 3.7

Website LinkedIn Glassdoor