Growth & Go-to-Market Manager (m/w/d) – Switzerland

Avanade
Zurich
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Entrepreneurial mindset","Commercial orientation","Stakeholder communication","Project management","Independent and disciplined execution"]

Own Switzerland-specific go-to-market execution with a strong commercial focus: drive outbound prospecting, lead qualification, and pipeline generation using methods like BANT, then convert marketing and event-driven engagements into qualified opportunities. Plan and coordinate executive roundtables, webinars, customer events, and ABM initiatives, measuring performance and optimizing campaigns. Collaborate closely with Sales, Marketing, Microsoft, and Alliance teams while maintaining high CRM discipline.

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Avanade
Avanade
3 days ago

Growth & Go-to-Market Manager (m/w/d) – Switzerland

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Last checked: 19 hours agoStatus: Live

Job Summary

Own Switzerland-specific go-to-market execution with a strong commercial focus: drive outbound prospecting, lead qualification, and pipeline generation using methods like BANT, then convert marketing and event-driven engagements into qualified opportunities. Plan and coordinate executive roundtables, webinars, customer events, and ABM initiatives, measuring performance and optimizing campaigns. Collaborate closely with Sales, Marketing, Microsoft, and Alliance teams while maintaining high CRM discipline.
Location: Zurich
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Identify and develop new business opportunities in the Swiss market via structured outbound prospecting.
  • •Qualify leads using established methods like BANT and develop them into qualified sales opportunities.
  • •Develop and deliver Switzerland-specific go-to-market activities and campaigns with defined commercial goals and success metrics.
  • •Plan and coordinate executive roundtables, webinars, customer events, workshops, and relevant industry events.
  • •Ensure marketing/GTN activities translate into measurable business opportunities through sales follow-up and performance measurement while maintaining CRM discipline.

Pay and Benefits

Perks:Learning Budget

Key Requirements

  • •At least three years of experience in business development, sales, marketing, go-to-market, or a comparable commercial environment.
  • •Proven experience in outbound prospecting and generating qualified sales pipeline.
  • •Experience planning and executing campaigns and coordinating multiple stakeholders.
  • •Experience organizing and running customer events, webinars, workshops, or executive engagements.
  • •Strong knowledge of lead-qualification methods, ideally BANT; experience with CRM and campaign/performance reporting (ABM a plus).
Experience:SaaSEnterprise softwareMicrosoft
Skills:Entrepreneurial mindsetCommercial orientationStakeholder communicationProject managementIndependent and disciplined execution
Languages:EnglishFrenchGerman
Tech Stack:MicrosoftCRMBANTABM

Company Brief

Avanade
Global digital innovation and IT services company delivering Microsoft-based cloud, digital and application services. Partners with enterprises to design, build and run business solutions across cloud, data, AI, modern workplace and industry-specific transformations.
Industry: Consulting
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Seattle, United States
Founded: 2000
Glassdoor
Glassdoor: 3.9
WebsiteLinkedIn