Regional Marketing Manager

Thales
California, Texas
Workplace: RemoteFull timeUSD 85,830 - 157,500 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Executive communication","Facilitation","Stakeholder management","Influence","Evidence-based decision making"]

Own Americas go-to-market marketing for Application Security across North America and Latin America. Translate global portfolio strategy into a regional growth plan, align cross-functional teams on shared pipeline priorities, and drive integrated demand creation and local activation. Lead GTM motions to create, progress, and convert pipeline through sales alignment, channel/customer activation, and measurable performance management. Build and execute campaigns including ABM programs, webinars, events, and opportunity acceleration.

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Thales
Thales
1 day ago

Regional Marketing Manager

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Last checked: 2 hours agoStatus: Live

Job Summary

Own Americas go-to-market marketing for Application Security across North America and Latin America. Translate global portfolio strategy into a regional growth plan, align cross-functional teams on shared pipeline priorities, and drive integrated demand creation and local activation. Lead GTM motions to create, progress, and convert pipeline through sales alignment, channel/customer activation, and measurable performance management. Build and execute campaigns including ABM programs, webinars, events, and opportunity acceleration.
Location: California, Texas
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Translate global portfolio strategy into a focused Americas growth plan for Application Security.
  • •Align cross-functional teams around shared pipeline priorities and measurable outcomes.
  • •Plan and manage pipeline performance, establishing KPIs and diagnosing funnel gaps.
  • •Drive integrated demand creation and local activation, including ABM programs, webinars, events, and partner plays.
  • •Partner with sales, channel, and customers to activate and accelerate opportunities through the pipeline.
Travel: Medium travel

Pay and Benefits

Salary: USD 85,830 - 157,500 annually
Perks:Health InsuranceDentalVisionPaid LeaveRetirement Savings

Key Requirements

  • •Bachelor’s degree or equivalent practical experience.
  • •5+ years of progressive B2B marketing experience across go-to-market, product marketing, regional/field marketing, demand generation, or equivalent.
  • •Demonstrated experience in cybersecurity, application security, cloud security, or another technically complex B2B SaaS market.
  • •Proven ownership of a multi-quarter GTM plan tied to measurable pipeline, revenue, adoption, or expansion outcomes.
  • •Experience leading cross-functional teams across sales, marketing, and channel; ability to build and execute integrated campaigns and ABM programs.
Experience:5+ yearsB2B marketingGo-to-marketProduct marketingRegional/field marketingDemand generationCybersecurityApplication securityCloud securityB2B SaaS
Education:Bachelor's
Skills:Executive communicationFacilitationStakeholder managementInfluenceEvidence-based decision making
Languages:EnglishSpanish
Tech Stack:SalesforceMarketing automationIntent platformsEngagement platformsABMWebinarsEvents

Company Brief

Thales
Designs and delivers advanced systems and services for aerospace, defence, security, and digital identity and cybersecurity markets, serving government and commercial customers worldwide.
Industry: Defense Technology
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 2000
WebsiteLinkedIn