LexisNexis Risk Solutions

3 months ago

Marketing Operations Specialist (Lead Management)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Lead the end-to-end design, execution, and governance of lead management, lead flow, and lead-related integrations across marketing and sales systems. Align Eloqua, Salesforce, and CDP ecosystems to ensure high-quality, compliant, scalable lead processes, automated routing, accurate data transfer, and improved conversion outcomes for multi-brand, regional needs.

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Lead Allocation & Flow Management (Eloqua BAU): delivers standardised automated workflows across Data Services, implements and optimises Data Services Sales Operations allocation rules, and ensures accurate, compliant routing across regions and brands, while resolving allocation issues and managing MA Squad change requests to maintain uninterrupted lead flow.
•Integration Management & Troubleshooting: focuses on diagnosing and resolving integration failures affecting lead flow and data integrity, performing targeted data cleansing to correct records and sync logic, and managing medium‑ to large‑scale updates to ensure accurate Marketing‑to‑Sales data transfer.
•Journey Orchestration & CDP-to-Sales Enablement: supporting the integration of CDP and Journey Orchestration outputs, ensuring new behaviours, attributes, and scoring signals are correctly mapped, validated, and reliably passed through Eloqua to the CRM for Sales consumption.
•Lead Scoring Management: maintaining and optimising Eloqua lead scoring models to ensure accuracy and dependable flow into Salesforce, while supporting the integration of new CDP‑generated scoring models where required.
•Standardisation & Continuous Improvement: drives standardisation of lead allocation and integration logic across all brands, contributes to long‑term simplification by removing high‑maintenance flows, and reduces reliance on daily monitoring through automation, root‑cause fixes, and strong governance.

Pay and Benefits

Perks:Health InsurancePension SchemeLife AssuranceTravel AllowanceEmployee AssistanceLearning Resources

Key Requirements

•Excellent experience building and maintaining automated lead allocation, scoring, and integration workflows within Eloqua, Salesforce, and CDP environments
•Proven ability to implement and optimise complex allocation logic and lead scoring models at scale across multiple brands or regions
•Hands-on expertise diagnosing and resolving integration failures impacting lead flow, data sync, segmentation, and attribution
•Solid data management skills, including structured data cleansing and execution of medium- to large-scale data updates
•Experience supporting CDP, Journey Orchestration, and Data Services Sales Operations led initiatives, including cross-brand transformation programmes

Experience:Marketing automationMartechSaaSB2B

Skills:AnalyticalStakeholder managementCommunicationProblem-solvingTeamwork

Tech Stack:EloquaSalesforceCDPCRMMarketing automation

Company Brief

LexisNexis Risk Solutions

Provides data, analytics, and technology solutions to help businesses manage risk, detect fraud, comply with regulations, and make decisions across insurance, financial services, government, and commercial sectors.

Industry: RegTech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Public Company

Headquarters: Alpharetta, United States

Website LinkedIn

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LexisNexis Risk Solutions

3 months ago

Marketing Operations Specialist (Lead Management)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Lead Allocation & Flow Management (Eloqua BAU): delivers standardised automated workflows across Data Services, implements and optimises Data Services Sales Operations allocation rules, and ensures accurate, compliant routing across regions and brands, while resolving allocation issues and managing MA Squad change requests to maintain uninterrupted lead flow.
•Integration Management & Troubleshooting: focuses on diagnosing and resolving integration failures affecting lead flow and data integrity, performing targeted data cleansing to correct records and sync logic, and managing medium‑ to large‑scale updates to ensure accurate Marketing‑to‑Sales data transfer.
•Journey Orchestration & CDP-to-Sales Enablement: supporting the integration of CDP and Journey Orchestration outputs, ensuring new behaviours, attributes, and scoring signals are correctly mapped, validated, and reliably passed through Eloqua to the CRM for Sales consumption.
•Lead Scoring Management: maintaining and optimising Eloqua lead scoring models to ensure accuracy and dependable flow into Salesforce, while supporting the integration of new CDP‑generated scoring models where required.
•Standardisation & Continuous Improvement: drives standardisation of lead allocation and integration logic across all brands, contributes to long‑term simplification by removing high‑maintenance flows, and reduces reliance on daily monitoring through automation, root‑cause fixes, and strong governance.

Pay and Benefits

Perks:Health InsurancePension SchemeLife AssuranceTravel AllowanceEmployee AssistanceLearning Resources

Key Requirements

•Excellent experience building and maintaining automated lead allocation, scoring, and integration workflows within Eloqua, Salesforce, and CDP environments
•Proven ability to implement and optimise complex allocation logic and lead scoring models at scale across multiple brands or regions
•Hands-on expertise diagnosing and resolving integration failures impacting lead flow, data sync, segmentation, and attribution
•Solid data management skills, including structured data cleansing and execution of medium- to large-scale data updates
•Experience supporting CDP, Journey Orchestration, and Data Services Sales Operations led initiatives, including cross-brand transformation programmes

Experience:Marketing automationMartechSaaSB2B

Skills:AnalyticalStakeholder managementCommunicationProblem-solvingTeamwork

Tech Stack:EloquaSalesforceCDPCRMMarketing automation

Company Brief

LexisNexis Risk Solutions

Industry: RegTech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Public Company

Headquarters: Alpharetta, United States

Website LinkedIn