Lifecycle Marketing Operations Manager, Firefox Mobile

Mozilla
United States
Workplace: RemoteFull timeFunction: Business OperationsSkills: ["Operational judgment","Organization","Attention to detail","Prioritization","Independent work","Data analysis","Reporting","Cross-functional coordination"]

Own operational execution for Firefox Mobile lifecycle marketing, translating product marketing and growth strategies into repeatable programs across app store optimization (ASO), lifecycle campaigns, and launches. Coordinate cross-functional and agency workstreams, manage localization QA and operational readiness, and use performance data to drive reporting, synthesis, and future optimization. Improve scalability with process, automation, and AI-assisted workflows (including Claude Code and Cowork) to reduce coordination overhead.

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FursaFursa
Mozilla
Mozilla
1 day ago

Lifecycle Marketing Operations Manager, Firefox Mobile

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own operational execution for Firefox Mobile lifecycle marketing, translating product marketing and growth strategies into repeatable programs across app store optimization (ASO), lifecycle campaigns, and launches. Coordinate cross-functional and agency workstreams, manage localization QA and operational readiness, and use performance data to drive reporting, synthesis, and future optimization. Improve scalability with process, automation, and AI-assisted workflows (including Claude Code and Cowork) to reduce coordination overhead.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Business Operations
Seniority: Manager level

Key Responsibilities

  • •Coordinate and execute ASO initiatives, including metadata updates, creative experiments, and app store events, with product marketing and an external agency.
  • •Translate approved lifecycle campaign briefs into executable plans and support hands-on execution across key moments in the user journey.
  • •Support product launches and priority growth initiatives by coordinating workstreams, cross-functional handoffs, and operational follow-through.
  • •Own localization, quality assurance, and operational readiness workflows, identifying and escalating blockers and risks before they impact delivery.
  • •Gather and consolidate performance data and operational learnings to support reporting, synthesis, and future optimization decisions.

Pay and Benefits

Perks:Health InsuranceDentalVisionHome OfficeLearning BudgetPaid Parental

Key Requirements

  • •5+ years of experience in marketing operations or a similar role.
  • •Experience coordinating and executing multi-step marketing programs across multiple workstreams, stakeholders, timelines, and dependencies.
  • •Strong operational judgment, organization, and attention to detail with the ability to prioritize effectively and work independently.
  • •Experience creating repeatable processes, workflows, and documentation to improve execution quality and efficiency.
  • •Experience with mobile growth or ASO, including metadata optimization and creative experimentation (preferred).
Experience:Marketing operationsLifecycle marketingMobile growthASOPerformance measurementCross-functional programs
Skills:Operational judgmentOrganizationAttention to detailPrioritizationIndependent workData analysisReportingCross-functional coordination
Tech Stack:ASOApp Store OptimizationClaude CodeCowork

Company Brief

Mozilla
Mozilla is a mission-driven organization that builds open-source internet products (notably the Firefox browser) and advocates for an open, private, and secure web through software, research, and community programs.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Nonprofit & NGO
Headquarters: San Francisco, United States
Founded: 1998
Glassdoor
Glassdoor: 2.9
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