Assistant Digital Platform & Martech Manager
Philips
Shanghai
Full timeFunction: Administration & Executive AssistanceExperience: 5-8 yearsSkills: ["Cross-functional coordination","Detail-oriented execution","Structured work","Ability to translate requirements","Campaign optimization focus"]Manage Martech tooling and support digital campaign execution by ensuring systems are stable, connected, and easy for marketing teams to use. Own campaign tracking and reporting, translating performance data into actionable insights with partners in MI&A, data, and IT. Optimize targeting, content, and channel performance, improve conversion through better data flow, and standardize tagging and data governance to meet company and regulatory requirements.

