Assistant Digital Platform & Martech Manager

Philips
Shanghai
Full timeFunction: Administration & Executive AssistanceExperience: 5-8 yearsSkills: ["Cross-functional coordination","Detail-oriented execution","Structured work","Ability to translate requirements","Campaign optimization focus"]

Manage Martech tooling and support digital campaign execution by ensuring systems are stable, connected, and easy for marketing teams to use. Own campaign tracking and reporting, translating performance data into actionable insights with partners in MI&A, data, and IT. Optimize targeting, content, and channel performance, improve conversion through better data flow, and standardize tagging and data governance to meet company and regulatory requirements.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Philips
Philips
2 months ago

Assistant Digital Platform & Martech Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 27 days agoStatus: Live

Job Summary

Manage Martech tooling and support digital campaign execution by ensuring systems are stable, connected, and easy for marketing teams to use. Own campaign tracking and reporting, translating performance data into actionable insights with partners in MI&A, data, and IT. Optimize targeting, content, and channel performance, improve conversion through better data flow, and standardize tagging and data governance to meet company and regulatory requirements.
Location: Shanghai
Employment Type: Full time
Job Function: Administration & Executive Assistance

Key Responsibilities

  • •Manage core marketing tools (e.g., sCRM, campaign tracking, automation platforms) to support effective, trackable digital campaigns.
  • •Own campaign tracking setup to ensure accurate data capture across traffic, engagement, and leads.
  • •Monitor campaign performance and provide regular weekly/monthly reports, partnering with MI&A to derive insights.
  • •Support campaign optimization and conversion improvement by evaluating targeting, channels, and content performance.
  • •Ensure data governance and compliance by maintaining tagging/tracking standards and coordinating with RA and IT teams.

Key Requirements

  • •5–8 years of experience in digital marketing, Martech, or marketing analytics.
  • •Strong understanding of the end-to-end digital marketing campaign lifecycle.
  • •Hands-on experience with sCRM, campaign tracking, and analytics tools.
  • •Ability to translate business requirements into practical solutions.
  • •Fluent in English and Mandarin, with strong cross-functional coordination across marketing, IT, and data teams.
Experience:5-8 yearsDigital marketingMartechMarketing analyticsHealthcareMedTech
Skills:Cross-functional coordinationDetail-oriented executionStructured workAbility to translate requirementsCampaign optimization focus
Languages:EnglishMandarin
Tech Stack:SCRMCampaign trackingAutomation platformsAnalytics toolsAI tools

Company Brief

Philips
Global health technology company focusing on diagnostic imaging, patient monitoring, and consumer health products. Philips develops medical devices, healthcare informatics, and solutions to improve patient care and personal well-being.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 1891
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn