Head of Demand Generation

Addepar
New York
Workplace: OnsiteFull timeUSD 200,000 - 260,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Leadership","Communication","Strategic planning","Team management"]

Lead and own our global demand generation and revenue marketing engine, overseeing multi-channel campaigns, ABM programs, events, and budget management to drive pipeline, revenue, and brand equity for an enterprise SaaS in financial services.

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Addepar
Addepar
3 months ago

Head of Demand Generation

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Lead and own our global demand generation and revenue marketing engine, overseeing multi-channel campaigns, ABM programs, events, and budget management to drive pipeline, revenue, and brand equity for an enterprise SaaS in financial services.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own the comprehensive demand generation strategy, execution and results in alignment with company priorities, roadmap and target audience.
  • •Lead, implementing and scaling demand generation programs across paid media and digital, field and events, webinars, ABM and more.
  • •Implement a data-driven approach to identify and target high-quality leads and upsell opportunities, nurture them through the funnel, and drive sustainable conversions while increasing lifetime value.
  • •Create and implement multi-channel, multi-touch campaigns tailored to key segments, geographies, and personas, ensuring targeted approaches across each stage of the client journey—from awareness through to conversion.
  • •Expanding Addepar brand recognition across new and existing client segments, geographies, and personas

Pay and Benefits

Salary: USD 200,000 - 260,000 annually
Equity and Bonus:Equity

Key Requirements

  • •10+ years of experience in demand generation in a B2B SaaS environment or financial services marketing
  • •Experience building a demand generation function and leading a team
  • •Extensive experience with digital marketing channels: paid search, social, email marketing, content marketing, and display advertising
  • •Strong ability to collaborate cross-functionally and manage multiple stakeholders and priorities
  • •Experience leading industry and hosted events and conferences as key components of marketing and brand-building
Experience:10+ yearsSaaSFinancial servicesInvestment management
Skills:LeadershipCommunicationStrategic planningTeam management
Languages:English
Tech Stack:Paid searchSocial mediaWeb advertisingEmail marketingContent marketingSEOAEO

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Addepar
Provides a wealth management platform that aggregates, analyzes, and reports on complex financial data for advisors, family offices, and institutions to enable better investment decision-making and portfolio reporting.
Industry: Wealth Management
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Mountain View, United States
Founded: 2009
WebsiteLinkedIn