Addepar

1 month ago

Head of Demand Generation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Lead and own our global demand generation and revenue marketing engine, overseeing multi-channel campaigns, ABM programs, events, and budget management to drive pipeline, revenue, and brand equity for an enterprise SaaS in financial services.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Own the comprehensive demand generation strategy, execution and results in alignment with company priorities, roadmap and target audience.
•Lead, implementing and scaling demand generation programs across paid media and digital, field and events, webinars, ABM and more.
•Implement a data-driven approach to identify and target high-quality leads and upsell opportunities, nurture them through the funnel, and drive sustainable conversions while increasing lifetime value.
•Create and implement multi-channel, multi-touch campaigns tailored to key segments, geographies, and personas, ensuring targeted approaches across each stage of the client journey—from awareness through to conversion.
•Expanding Addepar brand recognition across new and existing client segments, geographies, and personas

Pay and Benefits

Salary: USD 200,000 - 260,000 annually

Equity and Bonus:Equity

Key Requirements

•10+ years of experience in demand generation in a B2B SaaS environment or financial services marketing
•Experience building a demand generation function and leading a team
•Extensive experience with digital marketing channels: paid search, social, email marketing, content marketing, and display advertising
•Strong ability to collaborate cross-functionally and manage multiple stakeholders and priorities
•Experience leading industry and hosted events and conferences as key components of marketing and brand-building

Experience:10+ yearsSaaSFinancial servicesInvestment management

Skills:LeadershipCommunicationStrategic planningTeam management

Languages:English

Tech Stack:Paid searchSocial mediaWeb advertisingEmail marketingContent marketingSEOAEO

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Addepar

Provides a wealth management platform that aggregates, analyzes, and reports on complex financial data for advisors, family offices, and institutions to enable better investment decision-making and portfolio reporting.

Industry: Wealth Management

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Headquarters: Mountain View, United States

Founded: 2009

Website LinkedIn

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Addepar

1 month ago

Head of Demand Generation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Own the comprehensive demand generation strategy, execution and results in alignment with company priorities, roadmap and target audience.
•Lead, implementing and scaling demand generation programs across paid media and digital, field and events, webinars, ABM and more.
•Implement a data-driven approach to identify and target high-quality leads and upsell opportunities, nurture them through the funnel, and drive sustainable conversions while increasing lifetime value.
•Create and implement multi-channel, multi-touch campaigns tailored to key segments, geographies, and personas, ensuring targeted approaches across each stage of the client journey—from awareness through to conversion.
•Expanding Addepar brand recognition across new and existing client segments, geographies, and personas

Pay and Benefits

Salary: USD 200,000 - 260,000 annually

Equity and Bonus:Equity

Key Requirements

•10+ years of experience in demand generation in a B2B SaaS environment or financial services marketing
•Experience building a demand generation function and leading a team
•Extensive experience with digital marketing channels: paid search, social, email marketing, content marketing, and display advertising
•Strong ability to collaborate cross-functionally and manage multiple stakeholders and priorities
•Experience leading industry and hosted events and conferences as key components of marketing and brand-building

Experience:10+ yearsSaaSFinancial servicesInvestment management

Skills:LeadershipCommunicationStrategic planningTeam management

Languages:English

Tech Stack:Paid searchSocial mediaWeb advertisingEmail marketingContent marketingSEOAEO

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Addepar

Industry: Wealth Management

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Headquarters: Mountain View, United States

Founded: 2009

Website LinkedIn