Marketing Director

Flow Life
Riyadh
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Leadership","Communication","Strategic thinking","Collaboration","Results-driven"]

Lead Flow's regional marketing across MENA, defining brand strategy and performance marketing for Riyadh, UAE, and beyond. Build and manage PR, branding, growth, and performance teams; own end-to-end funnel from awareness to tour/lease with P&L ownership; translate global brand into culturally resonant local campaigns.

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FursaFursa
Flow Life
Flow Life
4 months ago

Marketing Director

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Last checked: 11 hours agoStatus: Live

Job Summary

Lead Flow's regional marketing across MENA, defining brand strategy and performance marketing for Riyadh, UAE, and beyond. Build and manage PR, branding, growth, and performance teams; own end-to-end funnel from awareness to tour/lease with P&L ownership; translate global brand into culturally resonant local campaigns.
Location: Riyadh
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Define and steward the Flow brand across MENA, ensuring consistency with the global brand while building cultural relevance in KSA, the UAE, and beyond.
  • •Lead brand campaigns, partnerships, and cultural moments that establish Flow as the defining residential brand of the region.
  • •Oversee PR, communications, and earned media strategy, including spokesperson positioning, press relationships, and reputation management across English and Arabic media.
  • •Owner paid acquisition end-to-end: paid search, paid social, programmatic, and offline channels, with full P&L responsibility for marketing spend.
  • •Recruit, develop, and lead a high-performing marketing team across PR, Brand, Growth, and Performance.

Key Requirements

  • •10+ years of marketing experience with senior roles owning both brand and performance.
  • •Deep understanding of the KSA and UAE markets, including consumer behavior, media landscape, regulatory nuances; Arabic fluency is a strong plus.
  • •Proven track record building and scaling marketing functions in residential real estate, hospitality, lifestyle, premium consumer brands, or high-growth tech.
  • •Fluency across the funnel: able to brief brand campaigns, negotiate PR coverage, and interrogate paid media dashboards.
  • •Strong analytical foundation with experience in attribution models, CAC/LTV thinking, and marketing mix modeling.
Experience:10+ yearsMENA marketingResidential real estatePremium brandsHospitalityTech
Skills:LeadershipCommunicationStrategic thinkingCollaborationResults-driven
Languages:EnglishArabic
Tech Stack:CRMAttributionMarketing mix modelingPaid media analytics

Company Brief

Flow Life
DTC brand offering menstrual and feminine-care products designed for comfort, sustainability, and convenience, often including reusable or subscription-based solutions to support menstrual health and everyday wellbeing.
Industry: Direct to Consumer Brands
Website