Lead - Digital Copywriter

On Holding
London, Zurich
Workplace: OnsiteFull timeFunction: Content & Editorial (Writing/Editing)Experience: 7+ yearsSkills: ["Creative point of view","Communication","Collaboration","Customer journey thinking","Translating complex information"]

Create high-converting product copy and brand stories across on.com, including PDPs, CRM, and the membership program. Partner with Digital, Brand, and Product to translate strategy and briefs into through-the-line messaging, grounded in a deep understanding of the user journey. Protect brand quality, build member experiences, and collaborate across PMs, CRM, Marketing, and e-commerce while continuously testing and improving digital copy.

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FursaFursa
On Holding
On Holding
1 day ago

Lead - Digital Copywriter

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Create high-converting product copy and brand stories across on.com, including PDPs, CRM, and the membership program. Partner with Digital, Brand, and Product to translate strategy and briefs into through-the-line messaging, grounded in a deep understanding of the user journey. Protect brand quality, build member experiences, and collaborate across PMs, CRM, Marketing, and e-commerce while continuously testing and improving digital copy.
Location: London, Zurich
Workplace: Onsite
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Elevate digital storytelling by partnering with Digital, Brand, and Product to create high-converting product copy and brand stories across on.com.
  • •Translate brand strategies and creative briefs into engaging through-the-line copy that drives conversion across the digital customer journey.
  • •Use consumer insight to put the user journey first and create intuitive, compelling digital copy.
  • •Protect brand quality by stepping in to challenge briefs, push back on deadlines, and guard On’s premiumness.
  • •Build member experiences and joined-up digital experiences by shaping messaging for the membership program and collaborating across PMs, CRM, Digital, Marketing, E-commerce, and Brand Management.

Key Requirements

  • •7+ years of digital copywriting experience within sportswear, premium, or luxury fashion.
  • •Expert digital copywriting optimized for email, landing pages, push notifications, PDPs, and membership.
  • •Strong understanding of UX and the customer journey to deliver clear digital storytelling across the funnel.
  • •A strong creative point of view with confidence to set standards and challenge thinking.
  • •Ability to translate complex product innovation and performance benefits into clear, human messaging.
Experience:7+ yearsSportswearPremium fashionLuxury fashion
Skills:Creative point of viewCommunicationCollaborationCustomer journey thinkingTranslating complex information

Company Brief

On Holding
Designs, manufactures, and sells performance running shoes, apparel, and accessories under the On brand. Combines Swiss engineering and innovation with lifestyle design to serve runners and athletes globally through retail and direct-to-consumer channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Zurich, Switzerland
Founded: 2010
Glassdoor
Glassdoor: 4.0
WebsiteLinkedIn