Sr. Marketing Automation Specialist

Amplitude
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Analytical and problem-solving","Attention to detail","Collaboration","Adaptability","Troubleshooting"]

Own end-to-end marketing automation programs in Marketo, partnering with marketers to translate campaign requirements into scalable solutions. Optimize lead lifecycle management with the Salesforce team across routing, enrichment, scoring, nurturing, and attribution. Improve marketing technology stack performance and data quality, and use AI/emerging technologies to automate repetitive work, streamline operations, and enhance campaign performance through testing, QA, and reporting.

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FursaFursa
Amplitude
Amplitude
3 days ago

Sr. Marketing Automation Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own end-to-end marketing automation programs in Marketo, partnering with marketers to translate campaign requirements into scalable solutions. Optimize lead lifecycle management with the Salesforce team across routing, enrichment, scoring, nurturing, and attribution. Improve marketing technology stack performance and data quality, and use AI/emerging technologies to automate repetitive work, streamline operations, and enhance campaign performance through testing, QA, and reporting.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end execution of marketing automation programs in Marketo, including audience creation, email/landing page builds, workflows, A/B testing, QA, tracking, and reporting.
  • •Partner with marketers to translate campaign and program requirements into scalable, high-quality marketing automation solutions.
  • •Support and optimize lead lifecycle management (routing, enrichment, scoring, nurturing, attribution) with the Salesforce administration team.
  • •Manage and optimize the marketing technology stack to improve processes, automation, data quality, and program efficiency.
  • •Use AI and emerging technologies to streamline marketing operations and automate repetitive work to improve program speed and effectiveness.

Pay and Benefits

Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kParental LeaveLearning BudgetHome OfficeEsppPaid Leave

Key Requirements

  • •3+ years in marketing operations or marketing automation with hands-on experience building and executing programs in Marketo or a similar platform.
  • •Experience with Salesforce (leads, contacts, campaigns, reporting) and understanding of how marketing automation and CRM systems work together.
  • •Experience running marketing programs (emails, nurtures, webinars, events, or other digital programs) from setup through execution and reporting.
  • •Strong analytical and problem-solving skills across marketing data, attribution, and funnel management.
  • •Basic HTML/CSS skills and high attention to detail for building and QAing customer-facing marketing experiences.
Experience:3+ years
Skills:Analytical and problem-solvingAttention to detailCollaborationAdaptabilityTroubleshooting
Languages:English
Tech Stack:MarketoSalesforceHTMLCSS

Company Brief

Amplitude
Provides a product analytics platform that helps teams understand user behavior, optimize digital products, and drive growth through event-based analytics, experimentation, and data-driven insights.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn