Head of Demand Engine

Notion Labs
San Francisco, New York
Workplace: HybridFull timeUSD 245,000 - 275,000 annuallyFunction: Administration & Executive AssistanceSkills: ["Leadership","Judgment","Taste","Testing mindset","Executive presence"]

Build and lead Notion’s demand engine that converts product stories, customer proof, and market opportunities into scaled B2B pipeline. Own the global demand programs strategy and operating rhythm across campaigns, paid digital, webinars, email, web, and emerging channels. Lead a high-velocity testing practice, partner with Product Marketing, Performance Marketing, Field Marketing & Events, and collaborate with Marketing Ops/RevOps on ROI, attribution, forecasting, and MQA/MQL reporting.

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Notion Labs
Notion Labs
1 month ago

Head of Demand Engine

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Job Summary

Build and lead Notion’s demand engine that converts product stories, customer proof, and market opportunities into scaled B2B pipeline. Own the global demand programs strategy and operating rhythm across campaigns, paid digital, webinars, email, web, and emerging channels. Lead a high-velocity testing practice, partner with Product Marketing, Performance Marketing, Field Marketing & Events, and collaborate with Marketing Ops/RevOps on ROI, attribution, forecasting, and MQA/MQL reporting.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Own the global demand programs strategy, calendar, and operating rhythm across priority audiences, segments, and offers.
  • •Turn product stories, content, customer proof, and market opportunities into integrated, scalable programs across channels and regions.
  • •Serve as the global point person for paid digital demand strategy, defining audiences, offers, creative, programs, and goals.
  • •Lead digital demand across webinars, email, web, review sites, nurture, and new formats while building a high-velocity testing practice.
  • •Partner with Marketing Ops and RevOps on marketing ROI, attribution, forecasting, MQA/MQL methodology, and campaign reporting; hire, coach, and lead the team.

Pay and Benefits

Salary: USD 245,000 - 275,000 annually

Key Requirements

  • •Track record of building and scaling B2B demand programs that generate qualified pipeline.
  • •Deep digital demand experience across paid strategy, email, web, webinars, nurture, and integrated campaigns.
  • •Testing mindset with operating discipline to turn learnings into repeatable programs, systems, and investment decisions.
  • •Comfort with data and partnering with Marketing Ops/RevOps on attribution, reporting, forecasting, and ROI.
  • •Experience leading and developing strong teams in a fast-moving environment.
Experience:B2B
Skills:LeadershipJudgmentTasteTesting mindsetExecutive presence
Tech Stack:AI

Company Brief

Notion Labs
Notion builds a customizable all-in-one workspace for notes, docs, databases, and collaboration, now adding AI-powered features and enterprise capabilities to serve teams and organizations worldwide.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Revenue: USD 500M to 1B
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2016
Glassdoor
Glassdoor: 4.5
WebsiteLinkedInGlassdoor