User Acquisition Manager (Meta & SnapChat)

Ruby Labs
Moldova, Latvia, Albania, North Macedonia, Slovakia, Malta, Croatia, Czech Republic, Romania, Spain, Turkey, Bulgaria, Poland, Hungary, Montenegro, Estonia, Cyprus, Lithuania, Greece, Serbia, Georgia
Workplace: RemoteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 2+ yearsSkills: ["Self-motivated","Adaptability","Analytical thinking","Proactive problem-solving","Communication"]

Own daily user acquisition execution inside Meta and SnapChat ad accounts. Plan, launch, and continuously optimize performance campaigns across multiple funnels and segments, including creative testing, bidding, and budget adjustments. Analyze ad performance and cohort results to identify winners, iterate creatives, and build custom and lookalike audiences by interests and demographics. Collaborate with creative stakeholders to scale high-performing concepts and improve CPA/ROAS and ROI through disciplined experimentation and reporting.

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FursaFursa
Ruby Labs
Ruby Labs
6 hours ago

User Acquisition Manager (Meta & SnapChat)

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Last checked: 6 hours agoStatus: Live

Job Summary

Own daily user acquisition execution inside Meta and SnapChat ad accounts. Plan, launch, and continuously optimize performance campaigns across multiple funnels and segments, including creative testing, bidding, and budget adjustments. Analyze ad performance and cohort results to identify winners, iterate creatives, and build custom and lookalike audiences by interests and demographics. Collaborate with creative stakeholders to scale high-performing concepts and improve CPA/ROAS and ROI through disciplined experimentation and reporting.
Location: Moldova, Latvia, Albania, North Macedonia, Slovakia, Malta, Croatia, Czech Republic, Romania, Spain, Turkey, Bulgaria, Poland, Hungary, Montenegro, Estonia, Cyprus, Lithuania, Greece, Serbia, Georgia
Workplace: Remote
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering

Key Responsibilities

  • •Execute and optimize sales campaigns across Meta and SnapChat across multiple funnels, including worldwide and standalone segments.
  • •Launch, test, and optimize ad sets by bids and budgets; adapt and manage creative sets for performance improvements.
  • •Own creative testing workflows: analyze performance, deliver reporting, identify trends, and locate winning creatives for reuse.
  • •Analyze cohort performance and build dedicated campaigns by genders, age segments, and interest-based audiences.
  • •Continuously monitor and optimize performance daily and hourly across budgets, audiences, placements, creatives, and bids; maintain UA processes for launches and funnel switching.

Pay and Benefits

Perks:Remote WorkPaid LeavePaid HolidaysMacbook

Key Requirements

  • •2+ years hands-on experience in User Acquisition / Performance Marketing, managing and scaling paid acquisition campaigns.
  • •Strong understanding of key performance metrics including eCPA, ROAS, and CPM.
  • •Experience running worldwide campaigns with targeting, placements, audience segmentation, and budget management.
  • •Performance-focused approach with ability to meet target CPA and ROI goals while scaling efficiently.
  • •Analytical and proactive problem-solving skills to evaluate performance reports and resolve performance issues quickly.
Experience:2+ yearsUser acquisitionPerformance marketingPaid acquisitionPaid social
Skills:Self-motivatedAdaptabilityAnalytical thinkingProactive problem-solvingCommunication
Tech Stack:MetaSnapChat

Company Brief

Ruby Labs
Builds custom software products, platforms, and digital solutions for businesses, focusing on modern web and mobile development, UX design, and engineering consultancy to accelerate product delivery and technical strategy.
Industry: Professional Services
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