Principal Content Strategist, Ecommerce

Global Payments
London
Workplace: HybridFull timeFunction: Content & Editorial (Writing/Editing)Experience: 5+ yearsSkills: ["Research","Communication","Editing","Storytelling","Cross-functional collaboration","Attention to detail"]

Own an audience-first ecommerce content strategy, partnering across the revenue marketing team to drive awareness and build trust. Identify new topics via customer research and competitive insights, plan and produce multimedia content (webinars, video podcasts, interactive pieces), and manage an editorial calendar and bi-weekly newsletters. Interview SMEs, standardize content models and schemas, align content to the buyer’s journey, leverage AI for faster creation, and measure performance to refine messaging.

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FursaFursa
Global Payments
Global Payments
1 month ago

Principal Content Strategist, Ecommerce

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Source: Company careers pageValidated by: Fursa AI
Last checked: 42 days agoStatus: Live

Job Summary

Own an audience-first ecommerce content strategy, partnering across the revenue marketing team to drive awareness and build trust. Identify new topics via customer research and competitive insights, plan and produce multimedia content (webinars, video podcasts, interactive pieces), and manage an editorial calendar and bi-weekly newsletters. Interview SMEs, standardize content models and schemas, align content to the buyer’s journey, leverage AI for faster creation, and measure performance to refine messaging.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and execute an ecommerce audience content strategy to drive awareness and build trust.
  • •Source and ideate new content topics through customer interviews, competitive analysis, and collaboration with product marketers, sales leaders, and executives.
  • •Plan, produce, and manage multimedia content (video podcasts, live event webinars, interactive web pieces) with partners and vendors.
  • •Own the editorial calendar and bi-weekly newsletters, coordinating distribution via organic social, paid campaigns, and email marketing.
  • •Define content models and schemas, align content to the buyer’s journey, leverage AI to accelerate creation, and measure/report content performance for continuous improvement.

Key Requirements

  • •5+ years of content marketing experience, ideally for a tech company (bonus for e-commerce or point-of-sale).
  • •Experience as a strategic thinker who can build rapport and drive cross-functional participation.
  • •Hands-on experience creating multiple content types and distributing across channels (e.g., video, webinars, written; social, email, campaigns).
  • •Top research, communication, and editing skills with a strong editorial/story instinct.
  • •Proficiency with LinkedIn, Instagram, Facebook, Reddit, and YouTube, plus revenue marketing fundamentals (lead scoring, content-influenced pipeline, funnel stages).
Experience:5+ yearsTechE-commercePayments
Skills:ResearchCommunicationEditingStorytellingCross-functional collaborationAttention to detail
Tech Stack:AI toolsCMSWebinar platformCopy.AICerosLinkedInInstagramFacebookRedditYouTubeTikTok

Company Brief

Global Payments
Global Payments provides payment technology and software solutions for merchants, issuers, and partners worldwide, enabling electronic payments, omni-channel commerce, and value-added services across industries.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Atlanta, United States
Founded: 2001
WebsiteLinkedIn