AVP, Product Marketing — Independent Distribution

KKR
Des Moines
Workplace: OnsiteFull timeUSD 130,000 - 160,000 annuallyFunction: Supply Chain & LogisticsExperience: 7-10 yearsEducation: bachelorsSkills: ["Strategic execution","Cross-functional collaboration","Influencing stakeholders","Analytical mindset","People leadership"]

Define and lead product marketing strategy for Independent Distribution, including IMOs and BGAs, for annuity solutions. Own go-to-market execution from positioning and messaging to launch plans, sales enablement, and sales/professional communications. Direct development of digital and print marketing materials and manage end-to-end campaign measurement with marketing analytics. Partner across Product, Sales, Legal, Compliance, Creative, and Analytics to ensure accurate, approved, on-brand materials.

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FursaFursa
KKR
KKR
4 days ago

AVP, Product Marketing — Independent Distribution

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Last checked: 2 hours agoStatus: Live

Job Summary

Define and lead product marketing strategy for Independent Distribution, including IMOs and BGAs, for annuity solutions. Own go-to-market execution from positioning and messaging to launch plans, sales enablement, and sales/professional communications. Direct development of digital and print marketing materials and manage end-to-end campaign measurement with marketing analytics. Partner across Product, Sales, Legal, Compliance, Creative, and Analytics to ensure accurate, approved, on-brand materials.
Location: Des Moines
Workplace: Onsite
Employment Type: Full time
Job Function: Supply Chain & Logistics
Seniority: Manager level

Key Responsibilities

  • •Define and lead product marketing strategy for Independent Distribution aligned to sales objectives and brand standards.
  • •Develop marketing plans translating business priorities into integrated campaigns, channel programs, sales enablement, and measurable outcomes.
  • •Lead strategy and execution for new annuity product launches, including positioning, messaging, launch plans, tools, collateral, and communications.
  • •Direct development of digital and print marketing materials, websites, and related resources with Marketing and Creative teams.
  • •Manage initiatives end to end and partner with Product, Legal, and Compliance to ensure approved, accurate, on-brand marketing materials; use analytics to measure and optimize performance.
Travel: Low travel

Pay and Benefits

Salary: USD 130,000 - 160,000 annually

Key Requirements

  • •Bachelor’s degree in marketing, communications, business, or a related field.
  • •7-10 years of related experience, including sales and marketing of annuity products.
  • •Experience marketing annuity solutions through independent distribution, including IMO and BGA relationships.
  • •FINRA Series 6 registration, or ability to obtain within six months of hire.
  • •Proven experience developing marketing campaigns, launching products, and managing marketing materials and website resources.
Experience:7-10 yearsAnnuity solutionsIndependent distributionIMOsBGAsFinancial services
Education:Bachelor's
Skills:Strategic executionCross-functional collaborationInfluencing stakeholdersAnalytical mindsetPeople leadership
Certifications:FINRA Series 6

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

KKR
Global investment firm providing alternative asset management and capital markets services across private equity, credit, real assets, and hedge funds, serving institutional and private clients worldwide.
Industry: Asset Management
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 1976
WebsiteLinkedIn