Manager Communications Planning

Lead integrated communications planning for new product launches by translating business, product, and brand strategy into audience journeys, messaging architectures, channel roles, launch phasing, and measurement. Own the integrated activation plan as a single source of truth across global teams spanning Product Marketing, Brand Strategy, PR, Social, CRM, eCommerce, Retail, and Partnerships. Facilitate cross-functional alignment, define success metrics, and drive continuous improvement through post-launch learning.