Integrated Marketing Manager

Bose
United States
Workplace: OnsiteFull timeUSD 130,000 - 178,750 annuallyFunction: Communications, PR & CommunityExperience: 6+ yearsSkills: ["Strategic thinking","Facilitation","Communication","Cross-functional leadership","Stakeholder influence"]

Lead integrated communications planning for new product launches by translating business, product, and brand strategy into audience journeys, messaging architectures, channel roles, launch phasing, and measurement. Own the integrated activation plan as a single source of truth across global teams spanning Product Marketing, Brand Strategy, PR, Social, CRM, eCommerce, Retail, and Partnerships. Facilitate cross-functional alignment, define success metrics, and drive continuous improvement through post-launch learning.

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Bose
Bose
1 month ago

Integrated Marketing Manager

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Last checked: 38 minutes agoStatus: Live

Job Summary

Lead integrated communications planning for new product launches by translating business, product, and brand strategy into audience journeys, messaging architectures, channel roles, launch phasing, and measurement. Own the integrated activation plan as a single source of truth across global teams spanning Product Marketing, Brand Strategy, PR, Social, CRM, eCommerce, Retail, and Partnerships. Facilitate cross-functional alignment, define success metrics, and drive continuous improvement through post-launch learning.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Develop integrated communications strategies aligned to business objectives, product positioning, audience insights, brand priorities, and success metrics.
  • •Define the communications challenge, audience journey, messaging hierarchy, channel roles, and launch moments that matter.
  • •Own the integrated activation architecture and maintain a single source of truth across functions, channels, markets, and consumer touchpoints.
  • •Align messaging, timing, and execution across Media, PR, Social, CRM, eCommerce, Retail, Partnerships, and other activation teams.
  • •Define measurement frameworks, run post-launch reviews, and institutionalize learnings to improve future launch planning.

Pay and Benefits

Salary: USD 130,000 - 178,750 annually
Perks:Health Insurance401k

Key Requirements

  • •6+ years of experience in integrated marketing, communications planning, brand strategy, or a related field.
  • •Translate business, product, brand, audience, and commercial priorities into integrated communications strategies.
  • •Define communications challenges, audience journeys, messaging architectures, channel roles, and launch plans.
  • •Develop customer-relevant narratives from product features, claims, and reasons to believe.
  • •Strong experience with launch phasing, cross-channel orchestration, readiness planning, investment prioritization, and measurement.
Experience:6+ yearsIntegrated marketing
Skills:Strategic thinkingFacilitationCommunicationCross-functional leadershipStakeholder influence

Company Brief

Bose
Designs, manufactures, and sells high-fidelity audio equipment including headphones, speakers, home audio systems, and professional sound solutions. Known for research-driven innovation in acoustics and consumer audio products worldwide.
Industry: Consumer Electronics
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Framingham, United States
Founded: 1964
WebsiteLinkedIn