Assistant Vice President, Consumer Segment & Lifecycle Strategy Manager

Texas Capital Bancshares
Austin
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentSkills: ["Analytical thinking","Problem-solving","Communication","Collaboration","Organizational skills"]

Define and execute consumer segmentation and lifecycle strategies to drive acquisition, engagement, retention, and long-term customer value. Own the consumer VoC and market insights approach, translating data and feedback into actionable recommendations. Partner with Marketing, Product, Analytics, Experience, and Governance to shape go-to-market execution, manage lifecycle testing and outreach calendars, and improve segment-level conversion, product adoption, and retention.

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FursaFursa
Texas Capital Bancshares
Texas Capital Bancshares
1 month ago

Assistant Vice President, Consumer Segment & Lifecycle Strategy Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 42 minutes agoStatus: Live

Job Summary

Define and execute consumer segmentation and lifecycle strategies to drive acquisition, engagement, retention, and long-term customer value. Own the consumer VoC and market insights approach, translating data and feedback into actionable recommendations. Partner with Marketing, Product, Analytics, Experience, and Governance to shape go-to-market execution, manage lifecycle testing and outreach calendars, and improve segment-level conversion, product adoption, and retention.
Location: Austin
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Continuously manage and refine the consumer segmentation framework and value propositions for personal and business customers.
  • •Support portfolio optimization and customer/account realignment to improve customer experience and platform efficiency.
  • •Develop and execute lifecycle strategies across acquisition, activation, cross-sell, retention, and win-back phases across channels.
  • •Run test-and-learn initiatives and manage the customer communication calendar to improve conversion and engagement outcomes by segment.
  • •Collaborate cross-functionally with Product, Marketing, Analytics, Governance, and Experience to align initiatives to segment and lifecycle priorities.

Pay and Benefits

Perks:Health InsuranceWellness StipendFertility BenefitsLife InsuranceDisability Insurance401kPaid LeavePaid Holidays

Key Requirements

  • •7+ years of experience in consumer banking, financial services, strategy, marketing, or customer experience.
  • •Experience developing or supporting segmentation, lifecycle, or go-to-market strategies.
  • •Strong analytical and problem-solving skills to interpret data and generate insights.
  • •Clear communicator with strong written, verbal, and presentation skills.
  • •Strong proficiency in Microsoft Excel, PowerPoint, and Word.
Experience:Consumer bankingFinancial servicesCustomer experience
Skills:Analytical thinkingProblem-solvingCommunicationCollaborationOrganizational skills
Tech Stack:Microsoft ExcelMicrosoft PowerPointMicrosoft Word

Company Brief

Texas Capital Bancshares
Texas Capital Bancshares is the publicly traded parent company of Texas Capital Bank, a full-service financial institution offering commercial banking, treasury management, wealth management, and capital markets services to businesses and individuals in Texas and beyond.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dallas, United States
Founded: 1998
WebsiteLinkedIn