Assistant Vice President, Consumer Segment & Lifecycle Strategy Manager

Define and execute consumer segmentation and lifecycle strategies to drive acquisition, engagement, retention, and long-term customer value. Own the consumer VoC and market insights approach, translating data and feedback into actionable recommendations. Partner with Marketing, Product, Analytics, Experience, and Governance to shape go-to-market execution, manage lifecycle testing and outreach calendars, and improve segment-level conversion, product adoption, and retention.