Garner Health

1 month ago

Senior Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Lead go-to-market strategy for core enterprise product lines, translating healthcare economics and data insights into compelling value propositions. Own product positioning, competitive strategy, and launches across multiple customer segments, collaborating with Sales, Product, and Customer Success to drive revenue and market perception. This role influences product strategy and establishes Garner as a thought leader in healthcare economics.

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own end-to-end go-to-market strategy for assigned product lines, including market segmentation, value prop development, competitive positioning, and messaging architecture – translating complex healthcare economics and data insights into narratives that drive customer acquisition and expansion.
•Lead product launch campaigns and feature releases, working cross-functionally with Product, Sales, and Customer Success to ensure market readiness, sales enablement, and customer adoption.
•Conduct rigorous market and competitive analysis using primary research, customer interviews, and quantitative data to identify market opportunities, win/loss trends, and strategic inflection points.
•Build and maintain a deep understanding of the healthcare benefits and provider landscape, including buyer personas, economic drivers, regulatory landscape, and key decision-making criteria.
•Collaborate with Product Leadership to inform product strategy, roadmap prioritization, and feature differentiation based on market insights, customer needs, and competitive gaps

Pay and Benefits

Salary: USD 145,000 - 185,000 annually

Equity and Bonus:Equity

Perks:Health Insurance401kEquityFlexible Spending

Key Requirements

•7+ years in B2B product marketing, ideally in healthcare, healthtech, or other complex enterprise software environments where you\'ve driven go-to-market strategy with measurable business impact.
•A track record of launching products or managing strategic repositioning initiatives at companies with high caliber customers (Fortune 500, sophisticated tech buyers, etc.).
•Exceptional analytical skills – you are comfortable building and interpreting financial models, conducting cohort analysis, and using data to drive marketing decisions and validate assumptions.
•Deep comfort with ambiguity and a bias toward action; you thrive in fast-growing environments where you must move quickly while maintaining intellectual rigor.
•Excellent communication skills with the ability to translate complex technical and business concepts into clear, compelling narratives for diverse audiences (executives, clinicians, benefit managers)

Experience:7+ yearsHealthcareHealthtechEnterprise software

Skills:CommunicationCollaborationAnalyticalInfluenceProblem-solving

Languages:English

Company Brief

Garner Health

Provides employer-sponsored healthcare navigation and care coordination services, combining personalized digital coaching, benefits navigation, and care management to help employees access appropriate care and reduce healthcare costs.

Industry: HealthTech

Website

Loading job details...

Preparing the role view and application actions.

Garner Health

1 month ago

Senior Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own end-to-end go-to-market strategy for assigned product lines, including market segmentation, value prop development, competitive positioning, and messaging architecture – translating complex healthcare economics and data insights into narratives that drive customer acquisition and expansion.
•Lead product launch campaigns and feature releases, working cross-functionally with Product, Sales, and Customer Success to ensure market readiness, sales enablement, and customer adoption.
•Conduct rigorous market and competitive analysis using primary research, customer interviews, and quantitative data to identify market opportunities, win/loss trends, and strategic inflection points.
•Build and maintain a deep understanding of the healthcare benefits and provider landscape, including buyer personas, economic drivers, regulatory landscape, and key decision-making criteria.
•Collaborate with Product Leadership to inform product strategy, roadmap prioritization, and feature differentiation based on market insights, customer needs, and competitive gaps

Pay and Benefits

Salary: USD 145,000 - 185,000 annually

Equity and Bonus:Equity

Perks:Health Insurance401kEquityFlexible Spending

Key Requirements

•7+ years in B2B product marketing, ideally in healthcare, healthtech, or other complex enterprise software environments where you\'ve driven go-to-market strategy with measurable business impact.
•A track record of launching products or managing strategic repositioning initiatives at companies with high caliber customers (Fortune 500, sophisticated tech buyers, etc.).
•Exceptional analytical skills – you are comfortable building and interpreting financial models, conducting cohort analysis, and using data to drive marketing decisions and validate assumptions.
•Deep comfort with ambiguity and a bias toward action; you thrive in fast-growing environments where you must move quickly while maintaining intellectual rigor.
•Excellent communication skills with the ability to translate complex technical and business concepts into clear, compelling narratives for diverse audiences (executives, clinicians, benefit managers)

Experience:7+ yearsHealthcareHealthtechEnterprise software

Skills:CommunicationCollaborationAnalyticalInfluenceProblem-solving

Languages:English

Company Brief

Garner Health

Industry: HealthTech

Website