B2B Digital & Webinar Events Lead (12 Month Fixed Term Contract)

Canva
San Francisco
Workplace: HybridContractUSD 154,000 - 245,000 annuallyFunction: Administration & Executive AssistanceSkills: ["Relationship management","Stakeholder management","Multi-tasking","Pressure management"]

Own and deliver a B2B webinar program end-to-end across two audience streams, from strategy and calendars to scripting, guest/partner sourcing, and multi-channel promotion. Manage ecosystem partner webinars and third-party publisher relationships, including sponsored/co-produced thought leadership. Run “What’s New” product webinar series, launch and grow LinkedIn Live companion coverage, and manage gated content/lead capture with AI discoverability focus. Partner with growth marketing on pipeline/MQL attribution, tracking, and budget.

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Canva
Canva
18 hours ago

B2B Digital & Webinar Events Lead (12 Month Fixed Term Contract)

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Last checked: 5 hours agoStatus: Live

Job Summary

Own and deliver a B2B webinar program end-to-end across two audience streams, from strategy and calendars to scripting, guest/partner sourcing, and multi-channel promotion. Manage ecosystem partner webinars and third-party publisher relationships, including sponsored/co-produced thought leadership. Run “What’s New” product webinar series, launch and grow LinkedIn Live companion coverage, and manage gated content/lead capture with AI discoverability focus. Partner with growth marketing on pipeline/MQL attribution, tracking, and budget.
Location: San Francisco
Workplace: Hybrid
Employment Type: Contract · 12 months
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Own and execute the B2B webinar program end-to-end across enterprise thought-leadership and B2B/ecosystem partner streams.
  • •Run the webinar production pipeline, including strategy, calendar, scripting/briefs, guest/partner sourcing, and multi-channel promotion.
  • •Manage the partner webinar pipeline with the Ecosystem team, securing partners and coordinating internal participation.
  • •Oversee third-party publishers/agencies for sponsored/co-produced content, including briefing, script oversight, and format development.
  • •Launch and manage LinkedIn Live companion programming, and run distribution/repurposing with gated-content CTAs and lead-capture for AI discoverability.

Pay and Benefits

Salary: USD 154,000 - 245,000 annually

Key Requirements

  • •Experience producing webinars or similar live/branded content series, ideally in a B2B or enterprise marketing context.
  • •Experience managing partnership or co-marketing relationships to secure and coordinate partner-led content.
  • •Ability to manage third-party publishers/agencies for sponsored or syndicated webinar content, including briefing and quality oversight.
  • •Strong guest/partner sourcing and relationship management skills, comfortable pitching, briefing, and managing talent (internal and external).
  • •Working knowledge of webinar platforms and campaign tracking (UTMs and registration/MQL reporting).
Skills:Relationship managementStakeholder managementMulti-taskingPressure management
Languages:English
Tech Stack:GoldcastYouTubeLinkedIn LiveUTM tracking

Company Brief

Canva
Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: Surry Hills, New South Wales, Australia
Founded: 2012
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor