EMEA Customer Advocacy Manager

Cisco
Milan, Madrid, Krakow, Dublin, Prague, Amsterdam
Workplace: RemoteFull timeFunction: Administration & Executive AssistanceSkills: ["Writing","Editing","Interviewing","Relationship building","Organizational skills"]

Own the end-to-end lifecycle of customer advocacy across EMEA by identifying authentic customer narratives and translating complex technical outcomes into compelling, multi-format customer stories. Build trusted relationships from C-suite to practitioners, partner with Sales, Marketing, Customer Experience, and Product, and activate storytelling through customer evidence programs and Cisco Live. Track contacts and engagements in a relationship platform, measure impact against marketing KPIs, and manage advocacy budgets to deliver measurable deal and retention results.

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FursaFursa
Cisco
Cisco
4 days ago

EMEA Customer Advocacy Manager

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Job Summary

Own the end-to-end lifecycle of customer advocacy across EMEA by identifying authentic customer narratives and translating complex technical outcomes into compelling, multi-format customer stories. Build trusted relationships from C-suite to practitioners, partner with Sales, Marketing, Customer Experience, and Product, and activate storytelling through customer evidence programs and Cisco Live. Track contacts and engagements in a relationship platform, measure impact against marketing KPIs, and manage advocacy budgets to deliver measurable deal and retention results.
Location: Milan, Madrid, Krakow, Dublin, Prague, Amsterdam
Workplace: Remote
Employment Type: Full time
Job Function: Administration & Executive Assistance

Key Responsibilities

  • •Develop and execute multi-month storytelling experiences for globally recognized customers across target channels.
  • •Manage customer storytelling projects, including customer evidence creation, speaking engagements, and private networking opportunities aligned to Sales, Product, and/or Marketing priorities.
  • •Conduct deep-dive research on customer relationships (technology stack, business outcomes, CX services) to identify compelling story angles.
  • •Serve as an advocacy liaison to Sales, Product, and Marketing leaders, translating go-to-market needs into customer storytelling opportunities.
  • •Lead customer storytelling activation for regional Cisco Live events and measure effectiveness against digital marketing engagement KPIs.

Key Requirements

  • •7+ years in customer-facing roles, focused on customer marketing, content marketing, advocacy programs, or B2B storytelling.
  • •Proven ability to execute advocacy strategies that support sales and marketing objectives in fast-paced, technical environments.
  • •Experience building and executing high-level advocacy programs in enterprise networking and infrastructure, ideally including AI, Cloud, or DevOps contexts.
  • •Exceptional writing, editing, and interviewing skills, with the ability to synthesize complex technical data into engaging narratives.
  • •Strong organizational skills to manage multiple high-visibility initiatives and stakeholders simultaneously.
Experience:Customer marketingContent marketingAdvocacy programsB2B storytellingEnterprise networkingAICloudDevOps
Skills:WritingEditingInterviewingRelationship buildingOrganizational skills

Company Brief

Cisco
Global technology company that designs, manufactures, and sells networking hardware, telecommunications equipment, and high-technology services and products for enterprises, service providers, and governments worldwide.
Industry: Networking Equipment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1984
Glassdoor
Glassdoor: 4.0
WebsiteLinkedInGlassdoor