Senior Global Marketing Director

Huda Beauty
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Leadership","Strategic thinking","Communication","Influencing","Working in ambiguity"]

Own and drive global marketing strategy and the annual marketing calendar for Huda Beauty, leading major product launches and 360 campaigns from concept through execution. Translate brand strategy into consumer propositions, storytelling, and activation plans, while balancing brand equity, cultural impact, and commercial conversion. Lead and coach a high-performing global marketing team, partner across Creative, Social, PR, Influencer, Media, E-commerce, Retail, and VM, and manage KPIs, performance reviews, and post-launch learnings.

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Huda Beauty
Huda Beauty
1 day ago

Senior Global Marketing Director

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Last checked: 5 hours agoStatus: Live

Job Summary

Own and drive global marketing strategy and the annual marketing calendar for Huda Beauty, leading major product launches and 360 campaigns from concept through execution. Translate brand strategy into consumer propositions, storytelling, and activation plans, while balancing brand equity, cultural impact, and commercial conversion. Lead and coach a high-performing global marketing team, partner across Creative, Social, PR, Influencer, Media, E-commerce, Retail, and VM, and manage KPIs, performance reviews, and post-launch learnings.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own and drive global marketing strategy and the annual marketing calendar.
  • •Lead major product launches and 360 campaigns from strategy through execution.
  • •Translate brand strategy into consumer propositions, storytelling, and activation plans.
  • •Partner cross-functionally with Creative, Social, PR, Influencer, Media, E-commerce, Retail, and VM to deliver integrated campaigns.
  • •Lead, coach, and develop a high-performing global marketing team while managing marketing performance reviews, KPIs, and post-launch learnings.

Pay and Benefits

Perks:Health InsuranceDentalVisionEmployee DiscountsProduct GiftingCoaching

Key Requirements

  • •Significant senior marketing experience within beauty, fashion, luxury, consumer, or culturally relevant brands.
  • •Strong track record leading global brand strategy and large-scale product launches.
  • •Deep understanding of modern marketing across brand, social, creators, PR, media, retail, and e-commerce.
  • •Strong commercial mindset connecting marketing activity to consumer behavior and business performance.
  • •Experience working across global markets and complex cross-functional organizations with proven leadership skills.
Experience:BeautyFashionLuxuryConsumer brands
Skills:LeadershipStrategic thinkingCommunicationInfluencingWorking in ambiguity

Company Brief

Huda Beauty
Global cosmetics brand founded by Huda Kattan in 2013, known for makeup products (lashes, foundations, palettes, lip products) and a strong social-media-driven community and retail presence worldwide.
Industry: Beauty & Personal Care
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Dubai, United Arab Emirates
Founded: 2013
Glassdoor
Glassdoor: 3.5
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