Experiential Marketing Manager

WebMD
United States
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4-6 yearsEducation: bachelorsSkills: ["Communication","Project management","Analytical","Team collaboration","Stakeholder management"]

Lead planning, execution and optimization of in-person and virtual events to boost brand visibility, strengthen client relationships, and drive pipeline. Own experiences from trade shows to executive programs and the annual client forum, collaborating with Marketing, Sales and Customer Success to align events with business goals, support acquisition, retention and expansion, and deliver measurable improvements in attendee experience and program ROI.

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FursaFursa
WebMD
WebMD
3 months ago

Experiential Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Lead planning, execution and optimization of in-person and virtual events to boost brand visibility, strengthen client relationships, and drive pipeline. Own experiences from trade shows to executive programs and the annual client forum, collaborating with Marketing, Sales and Customer Success to align events with business goals, support acquisition, retention and expansion, and deliver measurable improvements in attendee experience and program ROI.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Plan, execute and optimize in-person and virtual events including trade shows, conferences, hosted field events and the Empower client forum to deliver polished attendee experiences.
  • •Develop event strategy aligned to marketing priorities, sales goals and customer objectives, and manage budgets, timelines and stakeholder communications.
  • •Oversee venues, vendors, production, staffing, registration, shipping, AV, signage and on-site execution to ensure high-quality events.
  • •Partner with Sales and Customer Success to align events with target accounts, pipeline priorities and meeting goals, and drive engagement with clients.
  • •Track performance metrics (attendance, meetings, engaged pipeline, ROI) and provide post-event recaps with actionable recommendations.
Travel: Medium travel

Key Requirements

  • •4–6 years of experience in event marketing, experiential marketing, field marketing or corporate events, preferably in B2B SaaS, healthcare, benefits, HR tech or a related industry.
Experience:4-6 yearsHealthcareSaaSB2B
Education:Bachelor's
Skills:CommunicationProject managementAnalyticalTeam collaborationStakeholder management
Tech Stack:SalesforceExcelPowerPointSplashON24Smartsheet

Company Brief

WebMD
Operates a leading online health information and health services platform offering medical news, symptom checkers, drug information, and physician directory services to consumers and healthcare professionals.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: New York, United States
Founded: 1996
WebsiteLinkedIn