On Holding

2 weeks ago

Senior Lead - B2B Marketing, Run Specialty

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Drive the strategic marketing direction for national and regional Run Specialty and Outdoor key accounts, balancing large retail scale with the needs of independent running shops. Lead tiered, end-to-end channel support and oversee integrated campaigns across in-store, digital, experiential, and media channels. Partner with sales, trade, creative, PR, and tech teams to align stakeholders, elevate brand storytelling, and use performance insights to ensure measurable, commercial impact.

Location: Montreal, Toronto, Vancouver

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Set the strategic course for the Run Specialty channel with a tiered, end-to-end support approach across national accounts and independent retailers.
•Oversee deployment of integrated marketing campaigns across in-store, digital, experiential, and media channels to drive customer velocity.
•Identify in-store opportunities and collaborate with Trade Marketing and Visual Merchandising to bring brand stories to life.
•Serve as a senior strategic partner to marketing and internal sales leadership, aligning priorities and managing trade-offs.
•Lead cross-functional collaboration across sales, trade, creative, PR, and Tech Rep teams to amplify B2B brand stories and innovate.

Travel: Medium travel

Pay and Benefits

Salary: USD 120,000 - 150,000 annually

Equity and Bonus:Equity

Key Requirements

•7+ years of B2B marketing or wholesale/retail brand marketing experience in a running global retailer or supporting large strategic accounts.
•Deep knowledge of performance running trends and the ability to translate insights into marketing strategies.
•Ability to make complex decisions and balance structured processes with an entrepreneurial innovation mindset.
•Strong stakeholder synthesis skills, anticipating and balancing needs across senior-level internal and external partners.
•Proven ability to design and implement multi-channel marketing plans on a global scale, adapting strategies to local markets.

Experience:7+ yearsRunning retailerB2B marketingWholesale channel managementRetail brand marketing

Skills:Data-informed decision-makingStakeholder managementCross-functional collaborationStrategic thinkingLeadership

Languages:EnglishFrench

Company Brief

On Holding

Designs, manufactures, and sells performance running shoes, apparel, and accessories under the On brand. Combines Swiss engineering and innovation with lifestyle design to serve runners and athletes globally through retail and direct-to-consumer channels.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Zurich, Switzerland

Founded: 2010

Glassdoor: 4.0

Website LinkedIn

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On Holding

2 weeks ago

Senior Lead - B2B Marketing, Run Specialty

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Montreal, Toronto, Vancouver

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Set the strategic course for the Run Specialty channel with a tiered, end-to-end support approach across national accounts and independent retailers.
•Oversee deployment of integrated marketing campaigns across in-store, digital, experiential, and media channels to drive customer velocity.
•Identify in-store opportunities and collaborate with Trade Marketing and Visual Merchandising to bring brand stories to life.
•Serve as a senior strategic partner to marketing and internal sales leadership, aligning priorities and managing trade-offs.
•Lead cross-functional collaboration across sales, trade, creative, PR, and Tech Rep teams to amplify B2B brand stories and innovate.

Travel: Medium travel

Pay and Benefits

Salary: USD 120,000 - 150,000 annually

Equity and Bonus:Equity

Key Requirements

•7+ years of B2B marketing or wholesale/retail brand marketing experience in a running global retailer or supporting large strategic accounts.
•Deep knowledge of performance running trends and the ability to translate insights into marketing strategies.
•Ability to make complex decisions and balance structured processes with an entrepreneurial innovation mindset.
•Strong stakeholder synthesis skills, anticipating and balancing needs across senior-level internal and external partners.
•Proven ability to design and implement multi-channel marketing plans on a global scale, adapting strategies to local markets.

Experience:7+ yearsRunning retailerB2B marketingWholesale channel managementRetail brand marketing

Skills:Data-informed decision-makingStakeholder managementCross-functional collaborationStrategic thinkingLeadership

Languages:EnglishFrench

Company Brief

On Holding

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Zurich, Switzerland

Founded: 2010

Glassdoor: 4.0

Website LinkedIn