Marketing Operations Lead

Rho
New York
Workplace: OnsiteFull timeUSD 130,000 - 180,000 annuallyFunction: Business OperationsSkills: ["Data modeling","Attribution reconciliation","Systems ownership","Judgment","Cross-functional collaboration"]

Own the marketing data and systems layer for Rho’s marketing team—turning scattered channel metrics into modeled, trusted data in Snowflake. Define marketing metrics and activation logic, build dbt models, and develop attribution and reconciliation across ad platforms, CRM, and call tracking. Ship recurring reporting on CAC, payback, and marketing health, while ensuring lead capture hygiene, PII handling, documentation, and instrumented launches.

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Rho
Rho
1 day ago

Marketing Operations Lead

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Last checked: 9 hours agoStatus: Live

Job Summary

Own the marketing data and systems layer for Rho’s marketing team—turning scattered channel metrics into modeled, trusted data in Snowflake. Define marketing metrics and activation logic, build dbt models, and develop attribution and reconciliation across ad platforms, CRM, and call tracking. Ship recurring reporting on CAC, payback, and marketing health, while ensuring lead capture hygiene, PII handling, documentation, and instrumented launches.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations

Key Responsibilities

  • •Define the marketing metrics layer, including grain, definitions, and the join path from marketing sources to funded outcomes.
  • •Model each marketing source in Snowflake and build dbt models for ingestion outputs handled by data engineering.
  • •Build robust attribution with reconciliation across ad platforms, CRM, and the call platform.
  • •Ship recurring reporting (weekly channel performance, cost per funded customer, CAC/payback by channel and cohort, and marketing health).
  • •Own the activation layer via reverse ETL from the warehouse into lifecycle, ads, and sales tooling, plus marketing systems hygiene like taxonomy and data contracts.

Pay and Benefits

Salary: USD 130,000 - 180,000 annually
Perks:EquityHealth InsurancePaid Leave

Key Requirements

  • •Fluent SQL and hands-on ownership of dbt models in a real warehouse, not just analysis from platform UIs.
  • •Owned marketing or GTM data tied to financial outcomes (e.g., defending CAC or attribution figures).
  • •Built attribution and reconciled conflicting numbers across ad platforms, CRM, and a warehouse, explaining gaps rather than selecting the convenient one.
  • •Systems experience beyond analysis: forms, routing, CRM sync, reverse ETL, and taxonomy; comfortable owning the plumbing.
  • •Judgment on PII and compliance in a regulated financial services context, working effectively without formal authority across teams.
Skills:Data modelingAttribution reconciliationSystems ownershipJudgmentCross-functional collaboration
Tech Stack:SQLSnowflakeDbtReverse ETLHightouchSalesforceHubSpotUTMCRMLifecycle

Company Brief

Rho
Provides an integrated corporate banking platform offering business accounts, corporate cards, bill pay, and treasury management to help companies manage cash, spend, and payments with modern banking and spend controls.
Industry: Corporate Banking
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Funding: Series C
Headquarters: New York, United States
Founded: 2019
WebsiteLinkedIn