Growth Automation Manager, Student Engagement

Stepful
New York
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Judgment","Systems thinking","Measurement discipline","Collaboration","Practicality"]

Own the end-to-end student engagement system across the student journey, turning scattered communications into a single engagement engine. Design next-best-action decisioning logic (triggers, segmentation, branching, routing, escalation), measurement (metrics, experiments, holdouts, goals), and guardrails so automated and AI-assisted messages feel clear, supportive, and human. Build hands-on in tools like Customer.io and collaborate with Product to scale engagement outcomes.

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FursaFursa
Stepful
Stepful
1 month ago

Growth Automation Manager, Student Engagement

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Own the end-to-end student engagement system across the student journey, turning scattered communications into a single engagement engine. Design next-best-action decisioning logic (triggers, segmentation, branching, routing, escalation), measurement (metrics, experiments, holdouts, goals), and guardrails so automated and AI-assisted messages feel clear, supportive, and human. Build hands-on in tools like Customer.io and collaborate with Product to scale engagement outcomes.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own the end-to-end student comms surface from enrollment through payment, onboarding, pre-class readiness, activation, and success milestones as one coherent system.
  • •Design the decisioning logic behind next-best-action, including triggers, segmentation, branching, routing, and escalation with handoffs to humans when needed.
  • •Build and run a measurement system using metrics, experiments, holdouts, and goals to prove flows move students forward and to stop what doesn’t.
  • •Set guardrails so automated and AI-assisted communication remains clear, supportive, and human—not chatbot-like.
  • •Map the existing student lifecycle, remove redundant sends, and ship improved flows using measurable success metrics within the first 90 days.

Key Requirements

  • •Build a lifecycle, growth, or engagement system that ran at scale and deliver measurable outcomes (not just shipped workflows).
  • •Replace manual processes with systems and automation, building directly in tools like CRM/workflow platforms rather than only writing briefs.
  • •Reason end-to-end about workflows: triggers, required context, logic, channel, escalation, and how success is measured.
  • •Design communication based on student/user motivation to avoid robotic, spammy, or confusing experiences while owning the outcome.
  • •Have hands-on, practical curiosity about AI for workflow design, routing, personalization, QA, and scale.
Experience:EdtechHealthcareConsumer subscriptionMarketplace
Skills:JudgmentSystems thinkingMeasurement disciplineCollaborationPracticality
Tech Stack:Customer.ioBrazeIterableHubSpotKlaviyoDecagonSQLAPIsWebhooksRetoolZapierMakeN8nAI

Company Brief

Stepful
Stepful provides a digital platform offering tools for habit formation, goal setting, and small daily actions to help users improve productivity, wellbeing, and long-term personal development through structured routines and tracking features.
Industry: Wellness & Preventive Health
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