Sr. Director, Head of Consumer Communications APAC

Match Group
Singapore
Workplace: HybridFull timeFunction: Communications, PR & CommunityExperience: 10-15 yearsSkills: ["Leadership","Strategic thinking","Storytelling","Crisis management","Cross-functional collaboration"]

Senior communications leader responsible for shaping Asia-Pacific brand narratives across social, creator ecosystems, and traditional outlets; drives culture-first storytelling, crisis management, and cross-functional collaboration with Marketing, Social, and Brand teams to boost cultural relevance and Gen Z engagement.

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Match Group
Match Group
4 months ago

Sr. Director, Head of Consumer Communications APAC

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Last checked: 19 hours agoStatus: Live

Job Summary

Senior communications leader responsible for shaping Asia-Pacific brand narratives across social, creator ecosystems, and traditional outlets; drives culture-first storytelling, crisis management, and cross-functional collaboration with Marketing, Social, and Brand teams to boost cultural relevance and Gen Z engagement.
Location: Singapore
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead the development of integrated storytelling strategies that blend earned media, social-first storytelling, cultural partnerships, and community influence to drive relevance and brand meaning.
  • •Shape and amplify culturally resonant narratives across Asia for Gen Z audiences via social platforms, creator ecosystems, and emerging media formats.
  • •Develop relationships beyond journalists with creators, cultural commentators, podcast hosts, community leaders, and subculture tastemakers to build long-term partnerships.
  • •Define and evolve crisis and issues management with real-time, cross-platform capabilities (TikTok, Reddit, X, etc.) and proactive narrative guardrails.
  • •Redefine comms KPIs to include cultural impact, narrative adoption, and social amplification, building reporting frameworks that connect communications to brand equity and business impact.

Key Requirements

  • •10-15+ years in communications, with significant experience beyond traditional PR.
  • •Proven track record shaping narratives that resonate with Gen Z or digital-native audiences across social platforms.
  • •Deep understanding of Asian cultural nuance across key markets (Japan, Korea, SEA, India preferred).
  • •Experience integrating earned, social, creators, and brand storytelling into a cohesive strategy.
  • •Has led crisis communications in fast-moving digital environments.
Experience:10-15 yearsAPACGen ZSocial mediaDigital native audiences
Skills:LeadershipStrategic thinkingStorytellingCrisis managementCross-functional collaboration
Languages:English

Company Brief

Match Group
Operates a portfolio of consumer dating products and services, including Tinder, Match.com, PlentyOfFish, and Hinge, connecting millions of users globally through mobile and web platforms.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dallas, United States
Founded: 1995
Glassdoor
Glassdoor: 3.8
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