Marketing Lead, Local Market Activation

GEICO
New York
Workplace: HybridFull timeUSD 82,000 - 141,450 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Project management","Cross-functional coordination","Operational rigor","Real-time troubleshooting","Operational planning"]

Drive customer acquisition and retention through high-impact experiential marketing across priority local markets. Plan market-level activation strategies and translate national campaigns into in-market events, trade shows, mobile tours, and community activations. Lead end-to-end execution, manage cross-functional and agency/vendor partners, oversee budgets and operational readiness, and measure engagement and leads with actionable post-event learnings.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
GEICO
GEICO
2 months ago

Marketing Lead, Local Market Activation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Status: Live

Job Summary

Drive customer acquisition and retention through high-impact experiential marketing across priority local markets. Plan market-level activation strategies and translate national campaigns into in-market events, trade shows, mobile tours, and community activations. Lead end-to-end execution, manage cross-functional and agency/vendor partners, oversee budgets and operational readiness, and measure engagement and leads with actionable post-event learnings.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop market-level activation plans based on business opportunity, audience insights, local culture, and key moments.
  • •Create scalable experiential concepts and lead end-to-end execution of events, pop-ups, mobile tours, and community activations.
  • •Serve as project manager across experiential programs, including workback schedules, milestone tracking, budgets, and dependency mapping.
  • •Manage agencies, production partners, and vendors; oversee timelines, deliverables, and on-site execution quality.
  • •Track activation performance (engagement, leads, experience quality) and deliver post-event recaps with actionable learnings.

Pay and Benefits

Salary: USD 82,000 - 141,450 annually

Key Requirements

  • •5+ years of experience in experiential marketing, event marketing, or field activation.
  • •Proven experience executing consumer-facing events, tours, or large-scale activations.
  • •Strong project management skills, including timelines, budgets, and vendor coordination.
  • •Experience managing agencies, production vendors, and on-site execution.
  • •Ability to work on multi-market or national experiential programs and translate strategic inputs into executed programs.
Experience:5+ yearsExperiential marketingEvent marketingField activationSportsEntertainment
Skills:Project managementCross-functional coordinationOperational rigorReal-time troubleshootingOperational planning

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

GEICO
GEICO is a major US auto insurer offering personal auto policies, roadside assistance, and insurance products through direct-to-consumer channels and agents. Known for competitive rates and national advertising, it operates as a subsidiary of Berkshire Hathaway.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Chevy Chase, United States
Founded: 1936
WebsiteLinkedIn