Marketing Lead, Local Market Activation
GEICO
New York
Workplace: HybridFull timeUSD 82,000 - 141,450 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Project management","Cross-functional coordination","Operational rigor","Real-time troubleshooting","Operational planning"]Drive customer acquisition and retention through high-impact experiential marketing across priority local markets. Plan market-level activation strategies and translate national campaigns into in-market events, trade shows, mobile tours, and community activations. Lead end-to-end execution, manage cross-functional and agency/vendor partners, oversee budgets and operational readiness, and measure engagement and leads with actionable post-event learnings.

