Data Marketer - Performance & Integrated Marketing Analytics

First Commonwealth Financial
Indiana, Pittsburgh
Full timeFunction: Marketing & GrowthExperience: 4-8 yearsSkills: ["Analytical","Collaborative","Communication","Organizational","Cross-functional collaboration"]

Support performance optimization and integrated marketing insights for a regional bank’s marketing team. Partner with an ad agency and vendors to analyze digital and local channel performance, track KPIs (e.g., CAC, conversion rates, ROI), and recommend improvements in messaging and budget allocation. Synthesize multi-program data into a unified view, create dashboards and reporting, support lifecycle/customer journey analytics, and ensure compliance and data integrity for responsible marketing measurement.

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First Commonwealth Financial
First Commonwealth Financial
1 day ago

Data Marketer - Performance & Integrated Marketing Analytics

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Last checked: 23 hours agoStatus: Live

Job Summary

Support performance optimization and integrated marketing insights for a regional bank’s marketing team. Partner with an ad agency and vendors to analyze digital and local channel performance, track KPIs (e.g., CAC, conversion rates, ROI), and recommend improvements in messaging and budget allocation. Synthesize multi-program data into a unified view, create dashboards and reporting, support lifecycle/customer journey analytics, and ensure compliance and data integrity for responsible marketing measurement.
Location: Indiana, Pittsburgh
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Serve as a key internal data marketing partner for ad agency and direct mail vendors.
  • •Analyze performance across paid search, social, display, email, partnerships, and community campaigns; track and optimize KPIs like CAC, LTV, conversion rates, and ROI.
  • •Synthesize data from digital, branch, CRM, and brand campaigns into a unified performance view to identify trends and opportunities.
  • •Develop and maintain dashboards and reporting, including weekly/monthly performance summaries and KPI consistency; forecast performance for campaigns and seasonal demand.
  • •Ensure data collection, tagging, and reporting align with banking regulations and privacy requirements in partnership with compliance, IT, and vendors.

Key Requirements

  • •4–8+ years of experience in marketing analytics, performance marketing, or data analysis in the financial industry or a highly-regulated industry.
  • •Experience with attribution models, media mix modeling, incrementality testing, or broader marketing effectiveness measurement.
  • •Experience working in marketing teams (agency, in-house, or financial services preferred) and across multiple datasets and systems.
  • •Proficiency with analytics and reporting tools including Google Analytics, Power BI, Excel, and SQL.
  • •Ability to synthesize data and communicate insights clearly and accurately; strong organizational and cross-functional collaboration skills.
Experience:4-8 yearsFinancial industryHighly-regulated industryPerformance marketingMarketing analytics
Skills:AnalyticalCollaborativeCommunicationOrganizationalCross-functional collaboration
Tech Stack:Google AnalyticsPower BIExcelSQLCRM platformsMarketing automation tools

Company Brief

First Commonwealth Financial
Regional financial services company providing banking, lending, wealth management, and related financial products for individuals and businesses. Operates primarily through First Commonwealth Bank across Pennsylvania and neighboring markets.
Industry: Banking
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Indiana, United States
Founded: 1982
WebsiteLinkedIn