Field Marketing Manager, APAC

Anthropic
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 14+ yearsEducation: bachelorsSkills: ["Strategic thinking","Self-starter","Analytical","Cross-functional collaboration","Comfortable with ambiguity"]

Own and build the APAC field marketing function end to end: set strategy, create the operating system, manage the pipeline impact, and represent marketing with regional sales and global marketing leadership. Drive enterprise and startup programs across diverse international markets using partner-led distribution, partner/agency execution, and premium events. Establish measurement, attribution, and ROI reporting, manage budgets and resources, and help scale the team as expansion headcount lands.

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FursaFursa
Anthropic
Anthropic
2 days ago

Field Marketing Manager, APAC

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Last checked: 2 hours agoStatus: Live

Job Summary

Own and build the APAC field marketing function end to end: set strategy, create the operating system, manage the pipeline impact, and represent marketing with regional sales and global marketing leadership. Drive enterprise and startup programs across diverse international markets using partner-led distribution, partner/agency execution, and premium events. Establish measurement, attribution, and ROI reporting, manage budgets and resources, and help scale the team as expansion headcount lands.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build and lead the APAC field marketing function, establishing frameworks and processes from scratch.
  • •Drive field marketing initiatives across enterprise and startups, adapting strategy to diverse international markets.
  • •Create and run field marketing programs including executive roundtables, customer events, conferences, partner programs, and ABM activations.
  • •Partner with APAC sales leadership to align programs to territory and account-specific pipeline and revenue goals.
  • •Establish measurement frameworks (lead scoring, attribution, ROI reporting), manage budgets, and define team plan as headcount expands.

Pay and Benefits

Perks:Parental Leave

Key Requirements

  • •14+ years B2B enterprise marketing experience across field marketing, ABM, and demand generation in APAC markets.
  • •Deep understanding of enterprise sales cycles and buying processes; software company experience required.
  • •Proven track record building and scaling field marketing and demand generation programs from scratch.
  • •Strong analytical skills with data-driven optimization, lead scoring, attribution, and ROI measurement.
  • •Existing right to work in Singapore is required for this role.
Experience:14+ yearsB2BEnterprise softwareABMDemand generationAsia Pacific marketing
Education:Bachelor's
Skills:Strategic thinkingSelf-starterAnalyticalCross-functional collaborationComfortable with ambiguity

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Anthropic
Develops large-scale AI systems and safety research to create reliable, steerable, and interpretable AI assistants and models for commercial and research applications.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2021
WebsiteLinkedIn