Senior Product Marketing Manager

Wealth.com
New York, San Francisco
Workplace: HybridFull timeUSD 130,000 - 170,000 annuallyFunction: Marketing & GrowthExperience: 3-6 yearsSkills: ["Cross-functional collaboration","Data-driven decision making","Independent ownership","Competitive analysis","Voice-of-customer research"]

Own positioning, messaging, and go-to-market strategy for an enterprise segment, guiding end-to-end product launches from launch narratives to internal enablement and external communications. Partner with Product, Sales, and Customer Success to drive adoption for new features and products. Execute lifecycle and email campaigns, build sales enablement assets, run competitive analysis and voice-of-customer research, and leverage AI tools to accelerate research, content, and campaign execution with a lean team.

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FursaFursa
Wealth.com
Wealth.com
1 month ago

Senior Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Own positioning, messaging, and go-to-market strategy for an enterprise segment, guiding end-to-end product launches from launch narratives to internal enablement and external communications. Partner with Product, Sales, and Customer Success to drive adoption for new features and products. Execute lifecycle and email campaigns, build sales enablement assets, run competitive analysis and voice-of-customer research, and leverage AI tools to accelerate research, content, and campaign execution with a lean team.
Location: New York, San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own positioning, messaging, and go-to-market strategy for the product suite with increasing focus on enterprise clients.
  • •Lead end-to-end product launches from positioning and messaging through internal enablement and external communications.
  • •Partner with Product, Sales, and Customer Success to ensure enterprise clients understand and adopt new features and products.
  • •Build and execute lifecycle and email marketing campaigns to support activation, adoption, and retention.
  • •Develop sales enablement assets and conduct competitive analysis and voice-of-customer research to inform roadmap and GTM decisions.

Pay and Benefits

Salary: USD 130,000 - 170,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionLife InsuranceDisability InsuranceParental LeaveEquity401kPaid Leave

Key Requirements

  • •3–6 years of product marketing experience, ideally in B2B SaaS.
  • •Develop differentiated positioning and messaging frameworks and translate complex product functionality into clear narratives for different audiences.
  • •Hands-on email marketing execution using platforms such as Customer.io and HubSpot (or similar).
  • •Be data-driven: define and track launch effectiveness, feature adoption, and other GTM metrics and use results to make decisions.
  • •Build sales enablement content (e.g., battlecards, talk tracks, one-pagers) that sales teams actually use.
Experience:3-6 yearsB2B SaaSFinancial servicesWealth managementEstate planningRegulated industry
Skills:Cross-functional collaborationData-driven decision makingIndependent ownershipCompetitive analysisVoice-of-customer research
Tech Stack:Customer.ioHubSpotUserpilotOmniCartaFigmaCanvaAI tools

Company Brief

Wealth.com
Operates an online wealth management platform providing digital investment management, financial planning tools, and portfolio services to retail and high-net-worth clients, aiming to simplify investing and personalize financial advice through technology.
Industry: Wealth Management
Website