Senior Product Marketing Manager

bolt.new
Anywhere
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Positioning","Competitive analysis","Launch execution","Writing","Cross-functional collaboration"]

Own Bolt.new’s product positioning, messaging, and competitive narrative across Bolt.new, Bolt Cloud, and the WebContainer API. Lead end-to-end tiered product launches, build sales enablement for the enterprise motion, and partner with Content/Social to turn product stories into high-impact campaigns. Drive customer marketing through case studies and references, and establish launch tracking plus PMM metrics to measure impact on signups and upgrades.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
bolt.new
bolt.new
6 months ago

Senior Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own Bolt.new’s product positioning, messaging, and competitive narrative across Bolt.new, Bolt Cloud, and the WebContainer API. Lead end-to-end tiered product launches, build sales enablement for the enterprise motion, and partner with Content/Social to turn product stories into high-impact campaigns. Drive customer marketing through case studies and references, and establish launch tracking plus PMM metrics to measure impact on signups and upgrades.
Location: Anywhere
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own product positioning and messaging across Bolt.new, Bolt Cloud, and the WebContainer API to stay differentiated in key touchpoints
  • •Lead product launches end-to-end using a tiered launch framework, from engineering feature briefing to launch-day execution and post-launch measurement
  • •Build and maintain a competitive intelligence program tracking competitor shipping and positioning
  • •Develop enterprise sales enablement materials including battle cards, one-pagers, case studies, and demo scripts
  • •Own pricing and packaging strategy in partnership with Growth and build launch tracking to ensure marketing support for every release

Key Requirements

  • •5+ years in product marketing, including at least 2 years at a B2B SaaS or developer tools company
  • •Owned product launches from strategy through execution with measurable impact
  • •Strong competitive positioning skills to win deals against well-funded competitors
  • •Experience creating sales enablement materials sales teams actually use
  • •Ability to write crisp positioning docs and launch copy, and collaborate with engineers/PMs to extract the “so what” from technical features
Experience:B2B SaaSDeveloper toolsProduct marketingAINo-code/low-code
Skills:PositioningCompetitive analysisLaunch executionWritingCross-functional collaboration
Tech Stack:Node.jsWebContainersWebContainer APIBolt Cloud

Company Brief

bolt.new
Provides a one‑click checkout platform, fraud prevention, and payment infrastructure to help online merchants increase conversion and securely process transactions across web and mobile channels.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2014
WebsiteLinkedIn