Senior Manager, Web Strategy

Smartsheet
United States
Workplace: RemoteFull timeUSD 147,500 - 195,000 annuallyFunction: Strategy & Corporate DevelopmentExperience: 10+ yearsSkills: ["Leadership","Analytical skills","Communication","Collaboration","Talent development"]

Own the SEO and AEO strategy that connects organic search to measurable pipeline contribution. Lead a global, matrixed SEO team within the Digital Demand org, define north-star pipeline metrics, and build persona-based web journeys in partnership with UX, web development, campaign, and analytics. Manage reporting and continuous optimization using tools like GA4 and Search Console, while translating performance insights into roadmap and CRO test prioritization.

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FursaFursa
Smartsheet
Smartsheet
1 day ago

Senior Manager, Web Strategy

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Last checked: 4 hours agoStatus: Live

Job Summary

Own the SEO and AEO strategy that connects organic search to measurable pipeline contribution. Lead a global, matrixed SEO team within the Digital Demand org, define north-star pipeline metrics, and build persona-based web journeys in partnership with UX, web development, campaign, and analytics. Manage reporting and continuous optimization using tools like GA4 and Search Console, while translating performance insights into roadmap and CRO test prioritization.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Sr. Manager level

Key Responsibilities

  • •Own and define SEO & AEO strategy, setting content themes, keyword priorities, and approach to drive measurable pipeline contribution.
  • •Build and maintain program north-star metrics and lead answer engine optimization so content performs in AI-powered search and answer surfaces.
  • •Translate SEO/AEO priorities into an executable content roadmap and persona-based web journey framework in partnership with UX and web development.
  • •Integrate web strategy with broader digital marketing, paid media, social, and campaign programs rather than operating in isolation.
  • •Design reporting methods, leverage analytics tools (e.g., GA4, Search Console, Tableau), continuously optimize performance, and direct team development for ongoing improvements.

Pay and Benefits

Salary: USD 147,500 - 195,000 annually
Perks:Health InsuranceVisionDental401kWork StipendPaid LeaveParental LeaveRemote WorkLearning Budget

Key Requirements

  • •10+ years of experience in SEO, web strategy, or digital marketing, including 3+ years managing or leading others.
  • •Deep SEO expertise (technical SEO, content strategy, link authority) and strong knowledge of AEO and AI-powered search trends.
  • •Ability to connect search and content programs to pipeline and revenue outcomes, not only traffic or rankings.
  • •Experience in B2B SaaS with a complex buyer journey and multiple personas.
  • •Strong analytical and communication skills, comfortable using data to translate insights into clear recommendations.
Experience:10+ yearsB2B SaaS
Skills:LeadershipAnalytical skillsCommunicationCollaborationTalent development
Languages:English
Tech Stack:GA4Looker StudioGoogle Search ConsoleAirOpsSEMrushTableau

Company Brief

Smartsheet
Provides a cloud-based work management platform that enables teams to plan, track, automate, and report on work. Smartsheet combines spreadsheets, collaboration, and workflow automation to help organizations manage projects and processes at scale.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Bellevue, United States
Founded: 2005
WebsiteLinkedIn