Tapestry

2 days ago

Manager, Digital Testing & Optimisation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Lead Coach’s Europe-wide digital experimentation and conversion rate optimisation program across the Coach digital channel. Own a testing roadmap to improve customer experience and key funnel metrics, design and measure A/B, multivariate, and personalisation tests, and build a library of test learnings. Use data and customer insight tools (e.g., Google Analytics and behavioural analytics) to uncover friction, collaborate with global Ecommerce/UX/Product/Analytics/Technology teams, and present results to senior leadership.

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own and deliver the Europe digital testing and optimisation roadmap across key customer journeys.
•Develop test hypotheses using customer behaviour, analytics, and business opportunities, and prioritise using an impact/effort framework.
•Design, implement, and evaluate A/B, multivariate, and personalisation tests; define success metrics and monitor performance.
•Analyse user behaviour, conversion funnels, and site performance to identify optimisation opportunities and improve key CRO metrics.
•Partner with global teams (Ecommerce, UX, Product, CRM, Technology) and provide data-driven recommendations and test results to senior leadership.

Pay and Benefits

Perks:Remote WorkHealth InsuranceDentalPensionGym MembershipLearning Budget

Key Requirements

•4-6+ years’ experience in digital optimisation, CRO, ecommerce, product analytics, or related fields.
•Proven experience managing A/B and multivariate testing programmes.
•Hands-on experience with Optimizely (or a comparable A/B testing and optimisation platform).
•Strong understanding of ecommerce metrics and customer journey optimisation.
•Experience with analytics and optimisation platforms such as Google Analytics 4, Contentsquare, Quantum Metrics, or Adobe Analytics (personalisation/experimentation platforms like Dynamic Yield is advantageous).

Experience:4-6 yearsEcommerceDigital optimisationCRO

Skills:Analytical thinkingCommunicationStakeholder managementPrioritisationMulti-tasking

Tech Stack:OptimizelyGoogle AnalyticsGoogle Analytics 4Quantum MetricContentsquareQuantum MetricsAdobe AnalyticsDynamic YieldA/B testingMultivariate testingPersonalisationHeatmapsSession replays

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Tapestry

Global luxury fashion group that owns and operates brands including Coach, Kate Spade, and Stuart Weitzman. Designs, markets, and sells handbags, accessories, footwear, and apparel through retail and wholesale channels.

Industry: Luxury Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 5M to 10M

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York City, United States

Founded: 2017

Glassdoor: 3.7

Website LinkedIn Glassdoor

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Tapestry

2 days ago

Manager, Digital Testing & Optimisation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own and deliver the Europe digital testing and optimisation roadmap across key customer journeys.
•Develop test hypotheses using customer behaviour, analytics, and business opportunities, and prioritise using an impact/effort framework.
•Design, implement, and evaluate A/B, multivariate, and personalisation tests; define success metrics and monitor performance.
•Analyse user behaviour, conversion funnels, and site performance to identify optimisation opportunities and improve key CRO metrics.
•Partner with global teams (Ecommerce, UX, Product, CRM, Technology) and provide data-driven recommendations and test results to senior leadership.

Pay and Benefits

Perks:Remote WorkHealth InsuranceDentalPensionGym MembershipLearning Budget

Key Requirements

•4-6+ years’ experience in digital optimisation, CRO, ecommerce, product analytics, or related fields.
•Proven experience managing A/B and multivariate testing programmes.
•Hands-on experience with Optimizely (or a comparable A/B testing and optimisation platform).
•Strong understanding of ecommerce metrics and customer journey optimisation.
•Experience with analytics and optimisation platforms such as Google Analytics 4, Contentsquare, Quantum Metrics, or Adobe Analytics (personalisation/experimentation platforms like Dynamic Yield is advantageous).

Experience:4-6 yearsEcommerceDigital optimisationCRO

Skills:Analytical thinkingCommunicationStakeholder managementPrioritisationMulti-tasking

Tech Stack:OptimizelyGoogle AnalyticsGoogle Analytics 4Quantum MetricContentsquareQuantum MetricsAdobe AnalyticsDynamic YieldA/B testingMultivariate testingPersonalisationHeatmapsSession replays

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Tapestry

Industry: Luxury Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 5M to 10M

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York City, United States

Founded: 2017

Glassdoor: 3.7

Website LinkedIn Glassdoor