Manager, Digital Testing & Optimisation

Tapestry
London
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 4-6 yearsSkills: ["Analytical thinking","Communication","Stakeholder management","Prioritisation","Multi-tasking"]

Lead Coach’s Europe-wide digital experimentation and conversion rate optimisation program across the Coach digital channel. Own a testing roadmap to improve customer experience and key funnel metrics, design and measure A/B, multivariate, and personalisation tests, and build a library of test learnings. Use data and customer insight tools (e.g., Google Analytics and behavioural analytics) to uncover friction, collaborate with global Ecommerce/UX/Product/Analytics/Technology teams, and present results to senior leadership.

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Tapestry
Tapestry
1 month ago

Manager, Digital Testing & Optimisation

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Job Summary

Lead Coach’s Europe-wide digital experimentation and conversion rate optimisation program across the Coach digital channel. Own a testing roadmap to improve customer experience and key funnel metrics, design and measure A/B, multivariate, and personalisation tests, and build a library of test learnings. Use data and customer insight tools (e.g., Google Analytics and behavioural analytics) to uncover friction, collaborate with global Ecommerce/UX/Product/Analytics/Technology teams, and present results to senior leadership.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own and deliver the Europe digital testing and optimisation roadmap across key customer journeys.
  • •Develop test hypotheses using customer behaviour, analytics, and business opportunities, and prioritise using an impact/effort framework.
  • •Design, implement, and evaluate A/B, multivariate, and personalisation tests; define success metrics and monitor performance.
  • •Analyse user behaviour, conversion funnels, and site performance to identify optimisation opportunities and improve key CRO metrics.
  • •Partner with global teams (Ecommerce, UX, Product, CRM, Technology) and provide data-driven recommendations and test results to senior leadership.

Pay and Benefits

Perks:Remote WorkHealth InsuranceDentalPensionGym MembershipLearning Budget

Key Requirements

  • •4-6+ years’ experience in digital optimisation, CRO, ecommerce, product analytics, or related fields.
  • •Proven experience managing A/B and multivariate testing programmes.
  • •Hands-on experience with Optimizely (or a comparable A/B testing and optimisation platform).
  • •Strong understanding of ecommerce metrics and customer journey optimisation.
  • •Experience with analytics and optimisation platforms such as Google Analytics 4, Contentsquare, Quantum Metrics, or Adobe Analytics (personalisation/experimentation platforms like Dynamic Yield is advantageous).
Experience:4-6 yearsEcommerceDigital optimisationCRO
Skills:Analytical thinkingCommunicationStakeholder managementPrioritisationMulti-tasking
Tech Stack:OptimizelyGoogle AnalyticsGoogle Analytics 4Quantum MetricContentsquareQuantum MetricsAdobe AnalyticsDynamic YieldA/B testingMultivariate testingPersonalisationHeatmapsSession replays

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Tapestry
Global luxury fashion group that owns and operates brands including Coach, Kate Spade, and Stuart Weitzman. Designs, markets, and sells handbags, accessories, footwear, and apparel through retail and wholesale channels.
Industry: Luxury Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 5M to 10M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 2017
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Glassdoor: 3.7
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