3 months ago

Senior Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Senior Lifecycle Marketing Manager to own the user journey from first touch to weekly active creators, designing cross-channel campaigns (email, in-app, push) and sophisticated automation in customer.io. You’ll optimize onboarding, activation, and monetization, run rigorous A/B tests, tailor campaigns for international markets, and partner with Marketing, Product, and Customer Experience to align launches and feedback in a hybrid San Francisco-based role.

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Design and execute lifecycle marketing campaigns across email, in-app, and push notifications, building sophisticated automation flows in customer.io
•Optimize key conversion points including onboarding completion, first meaningful creation, free-to-paid conversion, and Weekly Active Creator status
•Run rigorous A/B tests on messaging, timing, and campaign structure, analyzing performance and user behavior data to inform strategy
•Increase user activation rates, improve conversion at critical funnel stages, and reduce time-to-value through optimized onboarding flows
•Adapt campaigns for international markets, considering cultural nuances, time zones, and local behaviors

Pay and Benefits

Salary: 195,000

Key Requirements

•5–8 years of marketing experience with 3+ years building email campaigns, automation flows, and multi-channel lifecycle programs
•Customer.io expertise with experience building and managing complex lifecycle campaigns and deep knowledge of the platform
•B2C and B2B fluency with experience managing campaigns for international, multi-market user bases
•Data-driven mindset with comfort using analytics tools and building dashboards, plus experimental rigor in A/B testing and statistical significance
•Excellent writing skills with the ability to craft compelling, on-brand copy that drives action

Experience:5-8 yearsMarketing

Skills:WritingAnalytical thinkingCommunicationCollaboration

Tech Stack:Customer.ioSQLAnalyticsDashboards

Company Brief

Gamma

Gamma (gamma.app) is an AI-powered visual storytelling platform that generates presentations, websites, documents, and social content from text or briefs — combining AI design agents, smart layouts, and collaboration tools for fast, polished outputs.

Industry: SaaS

Company Size: Medium (51 to 250 employees)

Revenue: USD 100M to 250M

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series B

Headquarters: San Francisco, United States

Founded: 2020

Website LinkedIn

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Gamma

3 months ago

Senior Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Design and execute lifecycle marketing campaigns across email, in-app, and push notifications, building sophisticated automation flows in customer.io
•Optimize key conversion points including onboarding completion, first meaningful creation, free-to-paid conversion, and Weekly Active Creator status
•Run rigorous A/B tests on messaging, timing, and campaign structure, analyzing performance and user behavior data to inform strategy
•Increase user activation rates, improve conversion at critical funnel stages, and reduce time-to-value through optimized onboarding flows
•Adapt campaigns for international markets, considering cultural nuances, time zones, and local behaviors

Pay and Benefits

Salary: 195,000

Key Requirements

•5–8 years of marketing experience with 3+ years building email campaigns, automation flows, and multi-channel lifecycle programs
•Customer.io expertise with experience building and managing complex lifecycle campaigns and deep knowledge of the platform
•B2C and B2B fluency with experience managing campaigns for international, multi-market user bases
•Data-driven mindset with comfort using analytics tools and building dashboards, plus experimental rigor in A/B testing and statistical significance
•Excellent writing skills with the ability to craft compelling, on-brand copy that drives action

Experience:5-8 yearsMarketing

Skills:WritingAnalytical thinkingCommunicationCollaboration

Tech Stack:Customer.ioSQLAnalyticsDashboards

Company Brief

Gamma

Industry: SaaS

Company Size: Medium (51 to 250 employees)

Revenue: USD 100M to 250M

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series B

Headquarters: San Francisco, United States

Founded: 2020

Website LinkedIn