Senior Lifecycle Marketing Manager

Gamma
San Francisco
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5-8 yearsSkills: ["Writing","Analytical thinking","Communication","Collaboration"]

Senior Lifecycle Marketing Manager to own the user journey from first touch to weekly active creators, designing cross-channel campaigns (email, in-app, push) and sophisticated automation in customer.io. You’ll optimize onboarding, activation, and monetization, run rigorous A/B tests, tailor campaigns for international markets, and partner with Marketing, Product, and Customer Experience to align launches and feedback in a hybrid San Francisco-based role.

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FursaFursa
Gamma
Gamma
5 months ago

Senior Lifecycle Marketing Manager

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Last checked: 4 hours agoStatus: Live

Job Summary

Senior Lifecycle Marketing Manager to own the user journey from first touch to weekly active creators, designing cross-channel campaigns (email, in-app, push) and sophisticated automation in customer.io. You’ll optimize onboarding, activation, and monetization, run rigorous A/B tests, tailor campaigns for international markets, and partner with Marketing, Product, and Customer Experience to align launches and feedback in a hybrid San Francisco-based role.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Design and execute lifecycle marketing campaigns across email, in-app, and push notifications, building sophisticated automation flows in customer.io
  • •Optimize key conversion points including onboarding completion, first meaningful creation, free-to-paid conversion, and Weekly Active Creator status
  • •Run rigorous A/B tests on messaging, timing, and campaign structure, analyzing performance and user behavior data to inform strategy
  • •Increase user activation rates, improve conversion at critical funnel stages, and reduce time-to-value through optimized onboarding flows
  • •Adapt campaigns for international markets, considering cultural nuances, time zones, and local behaviors

Pay and Benefits

Salary: 195,000

Key Requirements

  • •5–8 years of marketing experience with 3+ years building email campaigns, automation flows, and multi-channel lifecycle programs
  • •Customer.io expertise with experience building and managing complex lifecycle campaigns and deep knowledge of the platform
  • •B2C and B2B fluency with experience managing campaigns for international, multi-market user bases
  • •Data-driven mindset with comfort using analytics tools and building dashboards, plus experimental rigor in A/B testing and statistical significance
  • •Excellent writing skills with the ability to craft compelling, on-brand copy that drives action
Experience:5-8 yearsMarketing
Skills:WritingAnalytical thinkingCommunicationCollaboration
Tech Stack:Customer.ioSQLAnalyticsDashboards

Company Brief

Gamma
Gamma (gamma.app) is an AI-powered visual storytelling platform that generates presentations, websites, documents, and social content from text or briefs — combining AI design agents, smart layouts, and collaboration tools for fast, polished outputs.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series B
Headquarters: San Francisco, United States
Founded: 2020
WebsiteLinkedIn