Category Manager, Fashion & Living, China

NBC Universal
Shanghai
Workplace: OnsiteFull timeFunction: Business Development & PartnershipsExperience: 6+ yearsSkills: ["Strategic thinking","Partner management","Contract negotiation","Financial analysis","Interpersonal influence"]

Own a long-term growth strategy for the Fashion & Living category across Greater China, leveraging NBCUniversal entertainment content to deliver annual revenue targets. Lead category planning, KPIs, and financial performance; identify opportunities and manage category gaps. Build and manage an agile portfolio of licensees and negotiate end-to-end deals, driving omnichannel launches, retail and digital execution, and continuous improvement with internal and external stakeholders.

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NBC Universal
NBC Universal
1 day ago

Category Manager, Fashion & Living, China

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live
Reposted: similar role first listed 1 week ago

Job Summary

Own a long-term growth strategy for the Fashion & Living category across Greater China, leveraging NBCUniversal entertainment content to deliver annual revenue targets. Lead category planning, KPIs, and financial performance; identify opportunities and manage category gaps. Build and manage an agile portfolio of licensees and negotiate end-to-end deals, driving omnichannel launches, retail and digital execution, and continuous improvement with internal and external stakeholders.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Business Development & Partnerships
Seniority: Mid level

Key Responsibilities

  • •Develop and execute a multi-year category vision and growth roadmap for Fashion & Living in China, translating opportunities into commercial milestones and measurable KPIs.
  • •Track and manage end-to-end category performance, monitoring partner business updates and delivering annual revenue targets.
  • •Build and manage a portfolio of licensees, auditing performance to ensure market coverage, operational capability, and brand alignment.
  • •Lead end-to-end negotiations—from contract terms to omnichannel launch—maximizing commercial value while safeguarding brand equity and incorporating local market needs.
  • •Drive franchise and retail growth by partnering with internal retail teams and managing localized franchise plans across channels and seasonal promotional windows.

Key Requirements

  • •Minimum 6 years of progressive experience in brand licensing, consumer products, brand marketing, e-commerce, or category management in a multinational environment or leading agency.
  • •Strong B2B partner management and deal execution, plus deep understanding of B2C brand marketing, consumer engagement, and omnichannel retail.
  • •Proven ability to define, articulate, and execute a multi-year growth vision tied to market dynamics and consumer behaviors in China.
  • •Outstanding contract negotiation skills with a track record of closing high-value commercial agreements.
  • •Strong financial acumen to analyze metrics, manage P&L targets, and deliver sustainable revenue growth.
Experience:6+ yearsBrand licensingConsumer productsE-commerceOmnichannel retail
Skills:Strategic thinkingPartner managementContract negotiationFinancial analysisInterpersonal influence
Languages:MandarinEnglish

Company Brief

NBC Universal
NBCUniversal is a global media and entertainment company producing and distributing film, television, news, sports and streaming content, and operating theme parks and consumer experiences across a portfolio of well-known brands including NBC, Universal Pictures and Peacock.
Industry: Film & Television
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York City, United States
Founded: 2004
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