National Brand Ambassador, Martell

Pernod Ricard
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Relationship building","Communication","Mentoring","Event representation","Promotion and brand storytelling"]

Develop and execute a Martell education and mentoring programme with both trade and consumers, including tastings and brand education to drive interest and recruitment. Inspire in-market sales teams and manage relationships with flagship bars, outlets, and whisky stores. Support local teams with brand visibility and communication, track and evaluate trade promotional activity, trial new brand initiatives, and represent the brand at key events and with media/press contacts.

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Pernod Ricard
Pernod Ricard
1 month ago

National Brand Ambassador, Martell

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Last checked: 2 hours agoStatus: Live

Job Summary

Develop and execute a Martell education and mentoring programme with both trade and consumers, including tastings and brand education to drive interest and recruitment. Inspire in-market sales teams and manage relationships with flagship bars, outlets, and whisky stores. Support local teams with brand visibility and communication, track and evaluate trade promotional activity, trial new brand initiatives, and represent the brand at key events and with media/press contacts.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop and execute Martell brand education and mentoring programmes for trade and consumers, including tastings.
  • •Inspire and educate in-market sales teams to generate interest and deepen understanding of the brand’s heritage.
  • •Build relationships with key outlets, bar staff, and internal teams, supporting promotions and ongoing brand visibility.
  • •Support trade promotional activity implementation, tracking, evaluation, and propose and trial new brand initiatives.
  • •Represent the brand at key events and promote brand activities to relevant media/press contacts.

Key Requirements

  • •Ability to develop and execute brand education and mentoring programmes for both trade and consumers.
  • •Experience supporting sales teams through brand training to build product understanding and interest.
  • •Ability to identify opportunities and coordinate engagement touchpoints with local sales and marketing teams.
  • •Strong capability to conduct tastings/education and convert consumers and influencers through brand learning.
  • •Ability to build and maintain relationships with outlet partners, bar staff, and key contacts.
Skills:Relationship buildingCommunicationMentoringEvent representationPromotion and brand storytelling

Company Brief

Pernod Ricard
Global producer and distributor of premium wines and spirits, with a portfolio of internationally recognized alcoholic beverage brands. Operates across markets worldwide through manufacturing, marketing, and large-scale distribution.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 1975
WebsiteLinkedIn