Marketing Manager, India

Roblox
Gurugram
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Communication","Leadership","Problem-solving","Stakeholder management","Adaptability"]

Marketing leader for Roblox in India responsible for designing and executing a scalable, pan-regional GTM strategy. Manages regional product launches, influencer and social-channel growth, cross-border community initiatives, policy/comms collaboration, and regional event strategy. Drives outcomes with independence, data-driven decisions, and strong influence with a US HQ, shaping Roblox’s regional voice across Tier 1 and Tier 2/3 markets.

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FursaFursa
Roblox
Roblox
3 months ago

Marketing Manager, India

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Last checked: 16 hours agoStatus: Live

Job Summary

Marketing leader for Roblox in India responsible for designing and executing a scalable, pan-regional GTM strategy. Manages regional product launches, influencer and social-channel growth, cross-border community initiatives, policy/comms collaboration, and regional event strategy. Drives outcomes with independence, data-driven decisions, and strong influence with a US HQ, shaping Roblox’s regional voice across Tier 1 and Tier 2/3 markets.
Location: Gurugram
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Design a scalable marketing framework that can be adapted for Tier 1 markets (high volume) and Tier 2/3 markets (high growth).
  • •Lead product launches across the region, prioritizing markets based on data, barrier to entry, and product-market fit.
  • •Leverage the region’s high social media penetration to build a loyal community through influencer partnerships and localized social channels (WhatsApp, Instagram, TikTok).
  • •Work closely with legal and policy teams to navigate the varied regulatory landscapes of the region, ensuring brand safety and compliance.
  • •Identify and secure a presence at the most influential regional conferences and trade shows to establish industry authority.

Key Requirements

  • •8+ years of marketing experience with a deep, pan-regional focus across India.
  • •Independent drive with proven ability to operate within a strategic framework while driving outcomes with less day to day oversight.
  • •Broad Market Knowledge: Experience managing marketing efforts in diverse environments, from audience demographics to policy nuances to varied audience perception to economics.
  • •5+ years in Consumer Tech: Deep understanding of the Indian consumer journey, specifically mobile-first behaviors and local trust barriers.
  • •Strategic Influence: Proven ability to advocate for regional needs (budget, product features, localizations) at a US-based HQ.
Experience:8+ yearsConsumer techMarketingRegional marketing
Skills:CommunicationLeadershipProblem-solvingStakeholder managementAdaptability
Languages:English
Tech Stack:WhatsAppInstagramTikTok

Company Brief

Roblox
Operates an online platform for user-generated games and virtual experiences, enabling creators to build, publish, and monetize interactive 3D experiences for a global community of players.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2004
WebsiteLinkedIn