Roblox

2 months ago

Marketing Manager, India

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Marketing leader for Roblox in India responsible for designing and executing a scalable, pan-regional GTM strategy. Manages regional product launches, influencer and social-channel growth, cross-border community initiatives, policy/comms collaboration, and regional event strategy. Drives outcomes with independence, data-driven decisions, and strong influence with a US HQ, shaping Roblox’s regional voice across Tier 1 and Tier 2/3 markets.

Location: Gurugram

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Design a scalable marketing framework that can be adapted for Tier 1 markets (high volume) and Tier 2/3 markets (high growth).
•Lead product launches across the region, prioritizing markets based on data, barrier to entry, and product-market fit.
•Leverage the region’s high social media penetration to build a loyal community through influencer partnerships and localized social channels (WhatsApp, Instagram, TikTok).
•Work closely with legal and policy teams to navigate the varied regulatory landscapes of the region, ensuring brand safety and compliance.
•Identify and secure a presence at the most influential regional conferences and trade shows to establish industry authority.

Key Requirements

•8+ years of marketing experience with a deep, pan-regional focus across India.
•Independent drive with proven ability to operate within a strategic framework while driving outcomes with less day to day oversight.
•Broad Market Knowledge: Experience managing marketing efforts in diverse environments, from audience demographics to policy nuances to varied audience perception to economics.
•5+ years in Consumer Tech: Deep understanding of the Indian consumer journey, specifically mobile-first behaviors and local trust barriers.
•Strategic Influence: Proven ability to advocate for regional needs (budget, product features, localizations) at a US-based HQ.

Experience:8+ yearsConsumer techMarketingRegional marketing

Skills:CommunicationLeadershipProblem-solvingStakeholder managementAdaptability

Languages:English

Tech Stack:WhatsAppInstagramTikTok

Company Brief

Roblox

Operates an online platform for user-generated games and virtual experiences, enabling creators to build, publish, and monetize interactive 3D experiences for a global community of players.

Industry: Gaming

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Mateo, United States

Founded: 2004

Website LinkedIn

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Roblox

2 months ago

Marketing Manager, India

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Location: Gurugram

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Design a scalable marketing framework that can be adapted for Tier 1 markets (high volume) and Tier 2/3 markets (high growth).
•Lead product launches across the region, prioritizing markets based on data, barrier to entry, and product-market fit.
•Leverage the region’s high social media penetration to build a loyal community through influencer partnerships and localized social channels (WhatsApp, Instagram, TikTok).
•Work closely with legal and policy teams to navigate the varied regulatory landscapes of the region, ensuring brand safety and compliance.
•Identify and secure a presence at the most influential regional conferences and trade shows to establish industry authority.

Key Requirements

•8+ years of marketing experience with a deep, pan-regional focus across India.
•Independent drive with proven ability to operate within a strategic framework while driving outcomes with less day to day oversight.
•Broad Market Knowledge: Experience managing marketing efforts in diverse environments, from audience demographics to policy nuances to varied audience perception to economics.
•5+ years in Consumer Tech: Deep understanding of the Indian consumer journey, specifically mobile-first behaviors and local trust barriers.
•Strategic Influence: Proven ability to advocate for regional needs (budget, product features, localizations) at a US-based HQ.

Experience:8+ yearsConsumer techMarketingRegional marketing

Skills:CommunicationLeadershipProblem-solvingStakeholder managementAdaptability

Languages:English

Tech Stack:WhatsAppInstagramTikTok

Company Brief

Roblox

Operates an online platform for user-generated games and virtual experiences, enabling creators to build, publish, and monetize interactive 3D experiences for a global community of players.

Industry: Gaming

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Mateo, United States

Founded: 2004

Website LinkedIn