Director of Content & Audience Marketing

Informa
New York
Workplace: OnsiteFull timeUSD 90,000 - 130,000 annuallyFunction: Marketing & GrowthSkills: ["Leadership","Communication","Stakeholder management","Relationship building","Data-driven mindset"]

Lead content and audience marketing strategy to drive audience growth and engagement across the portfolio, supporting both commercial and attendee marketing journeys. Own persona development, audience value propositions, and consistent brand identity across all channels. Manage and mentor a marketing team to run always-on, top-of-funnel campaigns, create and distribute high-quality content, and optimize using audience intelligence, KPIs, and performance insights to deliver measurable business outcomes.

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FursaFursa
Informa
Informa
2 days ago

Director of Content & Audience Marketing

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Last checked: 28 minutes agoStatus: Live

Job Summary

Lead content and audience marketing strategy to drive audience growth and engagement across the portfolio, supporting both commercial and attendee marketing journeys. Own persona development, audience value propositions, and consistent brand identity across all channels. Manage and mentor a marketing team to run always-on, top-of-funnel campaigns, create and distribute high-quality content, and optimize using audience intelligence, KPIs, and performance insights to deliver measurable business outcomes.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop and execute a comprehensive content and audience marketing strategy that drives audience growth and engagement across the portfolio.
  • •Oversee creation and refinement of strategic personas and maintain audience value propositions by persona and event USPs aligned to business objectives and brand identity.
  • •Lead and mentor a marketing team and oversee briefing and optimization of strategic campaigns to drive audience growth, engagement, recognition, and loyalty.
  • •Drive audience acquisition and retention using data-driven insights; partner with commercial and attendee teams to design uniform, audience-centric brand experiences.
  • •Lead creation and distribution of high-quality content and manage always-on campaigns, continuously optimizing based on performance data, attendee feedback, and market trends.

Pay and Benefits

Salary: USD 90,000 - 130,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceVisionDental401kParental LeaveEspp

Key Requirements

  • •Proven experience in content and audience marketing in fast-paced environments, including audience growth strategies, persona development, and brand management.
  • •Strong ability to build cross-functional relationships, especially with commercial, attendee marketing, and strategic insights teams.
  • •A data-driven mindset focused on delivering audience-centric solutions and measurable outcomes.
  • •Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
  • •Expertise in content marketing, campaign execution, and audience engagement strategies with a track record of delivering impactful results.
Skills:LeadershipCommunicationStakeholder managementRelationship buildingData-driven mindset
Languages:English

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn