Head of Backstage Marketing

Spotify
New York
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Leadership","Communication","Data-driven","Strategic thinking","Team building"]

Lead and shape the marketing strategy for Spotify’s Backstage/Shipping Our Expertise (SOE) B2B SaaS offering, overseeing product marketing, growth, and brand; build growth programs to drive revenue, adoption, and customer expansion; partner with Engineering, Product, and Sales to align go-to-market plans and roadmaps, while establishing data-driven, full-funnel performance and events strategy.

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FursaFursa
Spotify
Spotify
4 months ago

Head of Backstage Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Lead and shape the marketing strategy for Spotify’s Backstage/Shipping Our Expertise (SOE) B2B SaaS offering, overseeing product marketing, growth, and brand; build growth programs to drive revenue, adoption, and customer expansion; partner with Engineering, Product, and Sales to align go-to-market plans and roadmaps, while establishing data-driven, full-funnel performance and events strategy.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand.
  • •Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion.
  • •Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers.
  • •Define clear positioning and differentiated messaging for technical B2B audiences.
  • •Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities.

Pay and Benefits

Perks:Health Insurance401kMeal AllowanceTime OffParental LeavePaid Leave

Key Requirements

  • •10+ years of experience in B2B SaaS, growth marketing, or product marketing.
  • •5+ years of experience leading and developing high-performing teams.
  • •Experience marketing developer tools, infrastructure platforms, or technical SaaS products.
  • •Understanding of engineering culture and ability to communicate with technical audiences.
  • •Experience owning revenue or adoption targets and demonstrating measurable business impact.
Experience:B2B SaaSDeveloper toolsInfrastructure platformsTechnical SaaS
Skills:LeadershipCommunicationData-drivenStrategic thinkingTeam building

Company Brief

Spotify
Provides a music, podcast and audio streaming service offering on-demand access to millions of tracks and podcasts, personalized recommendations, and advertising and subscription-based tiers for listeners and creators worldwide.
Industry: Streaming Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Stockholm, Sweden
Founded: 2006
Glassdoor
Glassdoor: 4.1
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