Senior Specialist, Product Management - Consumer Acquisition & Engagement

Mastercard
Hong Kong
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 6+ yearsEducation: bachelorsSkills: ["Communication","Negotiation","Organizational skills","Analytical skills","Stakeholder management"]

Support strategic merchant relationships and the development of advertising-driven consumer acquisition and engagement product solutions that deliver measurable ROI. Identify revenue opportunities, translate merchant pain points into product requirements, and coordinate cross-functional workstreams across Product, Engineering, Data, Sales, partner marketing, and Legal/Privacy from discovery through GTM. Manage CA&E product development, work with adtech/martech partners, and ensure privacy, brand safety, and regulatory requirements are applied throughout execution.

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FursaFursa
Mastercard
Mastercard
2 months ago

Senior Specialist, Product Management - Consumer Acquisition & Engagement

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Job Summary

Support strategic merchant relationships and the development of advertising-driven consumer acquisition and engagement product solutions that deliver measurable ROI. Identify revenue opportunities, translate merchant pain points into product requirements, and coordinate cross-functional workstreams across Product, Engineering, Data, Sales, partner marketing, and Legal/Privacy from discovery through GTM. Manage CA&E product development, work with adtech/martech partners, and ensure privacy, brand safety, and regulatory requirements are applied throughout execution.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Manage day-to-day merchant relationships and support development of joint business plans.
  • •Identify and develop new growth opportunities, including revenue pipeline tracking and pricing recommendations.
  • •Translate merchant pain points into product requirements and prioritize scalable capabilities to improve acquisition and basket size.
  • •Coordinate cross-functional workstreams across Product, Engineering, Data, Sales, Partner Marketing, and Legal/Privacy from discovery through GTM and lifecycle.
  • •Support CA&E product development and management locally, work with ecosystem partners (adtech/martech, measurement, data providers), and ensure privacy, brand safety, and regulatory requirements are applied.

Key Requirements

  • •At least 6 years in card usage, partnerships, or data-driven marketing.
  • •Experience delivering merchant ROI, campaign performance, or measurable commercial outcomes.
  • •Product management skills with strong organization and attention to detail.
  • •Strong analytical skills with working knowledge of data-driven marketing, pricing, and stakeholder management.
  • •Experience working within privacy, data governance, or regulatory requirements; bachelor’s degree required.
Experience:6+ yearsCard paymentsPartnershipsData-driven marketingCustomer loyaltyAdvertisingAdtechMartech
Education:Bachelor's
Skills:CommunicationNegotiationOrganizational skillsAnalytical skillsStakeholder management
Languages:CantoneseEnglish
Tech Stack:Microsoft ExcelMicrosoft WordMicrosoft PowerPointAI

Company Brief

Mastercard
Mastercard is a global payments and technology company that processes transactions, provides fraud prevention and data services, and builds payment infrastructure for consumers, businesses, merchants and governments across 200+ countries.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Purchase, New York, United States
Founded: 1966
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