Intercom

3 months ago

Senior GTM Data Analyst

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Data analytics partner for Intercom’s Mindshare, focusing on top-of-funnel brand and marketing metrics. Owns reporting and experimentation across brand programs, executive outreach, and audience reach; collaborates with Brand Marketing, Executive Programs, and GTM leadership to translate ambiguous questions into structured analyses and actionable insights for market strategy.

Location: Chicago

Workplace: Hybrid

Employment Type: Full time

Job Function: Data Analytics & Business Intelligence

Seniority: Sr. Manager level

Key Responsibilities

•Top-of-funnel insights: Own reporting and analysis for upper funnel programs — measuring reach, awareness, engagement, and early-stage interest across brand marketing, content, and executive outreach initiatives.
•Brand marketing measurement: Develop frameworks to assess brand campaign effectiveness — tracking how brand investments translate into audience reach, mindshare, and downstream consideration.
•Executive programs analytics: Measure the impact of executive dinners, outreach programs, and high-touch engagement — understanding which accounts are being reached, how they engage, and what signals emerge.
•Experimentation: Design and analyze experiments across Mindshare programs — helping the team test messaging, channels, formats, and targeting to learn what drives awareness and engagement most effectively.
•Audience, reach & analysis: Analyze who Intercom is reaching across Mindshare initiatives — segmenting by ICP, account tier, persona, and geography to ensure programs connect with the right buyers.

Pay and Benefits

Perks:Health InsuranceDentalVision401kEquityParental Leave

Key Requirements

•5–8 years of experience in analytics, marketing analytics, brand analytics, or a related field.
•Strong understanding of top-of-funnel and brand metrics — awareness, reach, engagement, consideration, and audience composition.
•Experience designing and analyzing experiments (A/B tests, holdout groups, incrementality measurement).
•Strong SQL skills; experience with data modeling tools (e.g., dbt) is a plus.
•Experience with BI and visualization tools (e.g., Tableau, Looker, Streamlit).

Experience:5-8 yearsMarketing analyticsBrand analyticsSaaSTechnology

Skills:CommunicationStakeholder managementCollaborationProblem-solving

Languages:English

Tech Stack:SQLDbtTableauLookerStreamlit

Company Brief

Intercom

Provides a customer messaging platform combining chat, bots, and product tours to help businesses convert, engage, and support customers across their lifecycle. Integrates with CRM and workflow tools for personalized in-app and email communication.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: San Francisco, United States

Founded: 2011

Website LinkedIn

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Intercom

3 months ago

Senior GTM Data Analyst

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Chicago

Workplace: Hybrid

Employment Type: Full time

Job Function: Data Analytics & Business Intelligence

Seniority: Sr. Manager level

Key Responsibilities

•Top-of-funnel insights: Own reporting and analysis for upper funnel programs — measuring reach, awareness, engagement, and early-stage interest across brand marketing, content, and executive outreach initiatives.
•Brand marketing measurement: Develop frameworks to assess brand campaign effectiveness — tracking how brand investments translate into audience reach, mindshare, and downstream consideration.
•Executive programs analytics: Measure the impact of executive dinners, outreach programs, and high-touch engagement — understanding which accounts are being reached, how they engage, and what signals emerge.
•Experimentation: Design and analyze experiments across Mindshare programs — helping the team test messaging, channels, formats, and targeting to learn what drives awareness and engagement most effectively.
•Audience, reach & analysis: Analyze who Intercom is reaching across Mindshare initiatives — segmenting by ICP, account tier, persona, and geography to ensure programs connect with the right buyers.

Pay and Benefits

Perks:Health InsuranceDentalVision401kEquityParental Leave

Key Requirements

•5–8 years of experience in analytics, marketing analytics, brand analytics, or a related field.
•Strong understanding of top-of-funnel and brand metrics — awareness, reach, engagement, consideration, and audience composition.
•Experience designing and analyzing experiments (A/B tests, holdout groups, incrementality measurement).
•Strong SQL skills; experience with data modeling tools (e.g., dbt) is a plus.
•Experience with BI and visualization tools (e.g., Tableau, Looker, Streamlit).

Experience:5-8 yearsMarketing analyticsBrand analyticsSaaSTechnology

Skills:CommunicationStakeholder managementCollaborationProblem-solving

Languages:English

Tech Stack:SQLDbtTableauLookerStreamlit

Company Brief

Intercom

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: San Francisco, United States

Founded: 2011

Website LinkedIn