Market Development Lead

Campbell Soup
United States
Workplace: OnsiteFull timeUSD 67,000 - 92,200 annuallyFunction: Administration & Executive AssistanceExperience: 2+ yearsEducation: bachelorsSkills: ["Communication","Influencing","Leadership","Problem-solving","Analytical thinking"]

Drive market growth by partnering with Independent Distributor Partners (IDPs) and retail outlets to execute sales plans and increase market share. Build relationships with IDPs and retailer decision makers, lead route consults, and support weekly/period/quarterly execution. Use data to identify retailer needs and performance trends, manage distribution/merchandising/promotions, and ensure planogram compliance, store resets, and timely resolution of retailer concerns.

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Campbell Soup
Campbell Soup
1 month ago

Market Development Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 43 minutes agoStatus: Live

Job Summary

Drive market growth by partnering with Independent Distributor Partners (IDPs) and retail outlets to execute sales plans and increase market share. Build relationships with IDPs and retailer decision makers, lead route consults, and support weekly/period/quarterly execution. Use data to identify retailer needs and performance trends, manage distribution/merchandising/promotions, and ensure planogram compliance, store resets, and timely resolution of retailer concerns.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Build collaborative relationships with IDPs to support customer service, sales growth, and local market success.
  • •Recommend resources and technology, resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.
  • •Drive sales plan execution across the portfolio to deliver weekly/period/quarterly targets and grow market share.
  • •Identify market opportunities and set targets for distribution, merchandising, promotions, and retailer events while coordinating inventory and logistics needs.
  • •Use data to identify retailer requirements and growth opportunities; support store management with launches, planogram compliance, store resets, inventories, and issue resolution.

Pay and Benefits

Salary: USD 67,000 - 92,200 annually
Perks:Health InsuranceDental401kLife InsuranceDisability InsurancePaid Leave

Key Requirements

  • •3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree.
  • •Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
  • •Proficiency in Microsoft Excel and PowerPoint.
  • •Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
  • •Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs.
Experience:2+ yearsCPG
Education:Bachelor's
Skills:CommunicationInfluencingLeadershipProblem-solvingAnalytical thinking
Tech Stack:Microsoft ExcelMicrosoft PowerPointMicrosoft Office

Company Brief

Campbell Soup
Produces and markets soups, snacks, sauces, and packaged food products under brands such as Campbell's, Pace, and Swanson. The company serves retail, foodservice, and grocery customers across North America and international markets.
Industry: Food Production
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Camden, United States
Founded: 1869
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Glassdoor: 3.5
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