Marketing Manager - Lounge by Zalando (all genders)

Zalando
Anywhere
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Data-driven decision-making","Communication","Stakeholder management","Analytical thinking","Experimentation"]

Own one of Lounge by Zalando’s core Paid Search or Paid Social channels within the performance marketing team. Drive P&L impact by connecting KPIs like ROAS and CPA to outcomes across 24 markets, executing and optimizing campaigns end-to-end. Use data fluency (Excel/BI, basic SQL/Python) and AI/automation to deliver customer insights, improve auction efficiency, and recommend strategies to senior marketing leadership.

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Zalando
Zalando
13 hours ago

Marketing Manager - Lounge by Zalando (all genders)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own one of Lounge by Zalando’s core Paid Search or Paid Social channels within the performance marketing team. Drive P&L impact by connecting KPIs like ROAS and CPA to outcomes across 24 markets, executing and optimizing campaigns end-to-end. Use data fluency (Excel/BI, basic SQL/Python) and AI/automation to deliver customer insights, improve auction efficiency, and recommend strategies to senior marketing leadership.
Location: Anywhere
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Drive P&L ownership of Paid Search and/or Paid Social channels, connecting ROAS and CPA to Revenue, Contribution Margin, and Customer Acquisition across 24 markets.
  • •Execute and optimize campaigns end-to-end, from strategy and investment allocation to day-to-day performance management.
  • •Build data-driven investment frameworks translating business unit growth targets into channel-level decisions using incrementality and long-term customer value.
  • •Partner cross-functionally with Applied Science, Analytics, Brand & Creative, Martech, Buying, and Markets & Propositions to plan cycles, technology discussions, and campaign delivery.
  • •Adopt AI and automation in workflows, interpret quantitative and qualitative data into actionable customer insights, and communicate performance and recommendations to senior leadership.

Pay and Benefits

Perks:Annual LeavePaid VolunteeringEquityRelocationGym MembershipHealth Insurance

Key Requirements

  • •2+ years of hands-on performance marketing experience, with expertise in at least one channel such as SEA, Google Shopping, DV360, App Install, Apple Search Ads, Smartly, Meta, TikTok, Pinterest, or Snap.
  • •Strong technical understanding of feed management, bidding mechanics, and pixel/event tracking, with knowledge of how technical decisions affect auction efficiency and revenue.
  • •Advanced data fluency for decision-making, comfortable with Excel/Google Sheets and at least one BI tool (Tableau, Looker, or equivalent), plus basic SQL and/or Python.
  • •Commercial acumen to connect channel performance to P&L impact and participate credibly in budget discussions.
  • •Demonstrated AI and automation fluency in marketing workflows (e.g., creative testing, audience modeling, bidding automation, or data analysis).
Experience:E-commerce
Skills:Data-driven decision-makingCommunicationStakeholder managementAnalytical thinkingExperimentation
Tech Stack:SEAGoogle ShoppingDV360App InstallApple Search AdsSmartlyMetaTikTokPinterestSnapFeed managementBiddingPixel/event trackingExcelGoogle SheetsTableauLookerSQLPythonAI automation

Company Brief

Zalando
Zalando operates a leading European online marketplace for fashion and lifestyle products, offering clothing, shoes and accessories from international brands and local labels, plus logistics and marketing services to partner brands and retailers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2008
WebsiteLinkedIn