Product Manager - Journey Orchestration

Etihad Aviation Group
Abu Dhabi
Workplace: OnsiteFull timeFunction: Product ManagementExperience: 7+ yearsSkills: ["Stakeholder management","Communication","Presentation skills","Data-driven decision making"]

Own the product lifecycle for Guest 360, driving strategy, roadmap, and execution for real-time, data-driven omnichannel customer journeys. Lead journey orchestration capabilities across platforms (e.g., Adobe Journey Optimizer), translating CRM, booking, and loyalty data into actionable use cases and activation strategies. Partner with data, engineering, CX, and marketing to deliver end-to-end integrations, using analytics to improve engagement and conversion while identifying new innovation opportunities.

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FursaFursa
Etihad Aviation Group
Etihad Aviation Group
2 days ago

Product Manager - Journey Orchestration

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Own the product lifecycle for Guest 360, driving strategy, roadmap, and execution for real-time, data-driven omnichannel customer journeys. Lead journey orchestration capabilities across platforms (e.g., Adobe Journey Optimizer), translating CRM, booking, and loyalty data into actionable use cases and activation strategies. Partner with data, engineering, CX, and marketing to deliver end-to-end integrations, using analytics to improve engagement and conversion while identifying new innovation opportunities.
Location: Abu Dhabi
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management

Key Responsibilities

  • •Define and deliver the Guest 360 product strategy, roadmap, and priorities.
  • •Own journey orchestration capabilities across platforms (e.g., Adobe Journey Optimizer or similar).
  • •Design and optimize omnichannel customer journeys using segmentation, triggers, decisioning, and personalization.
  • •Translate customer data (CRM, booking, loyalty) into actionable use cases and activation strategies.
  • •Partner with cross-functional teams (data, engineering, CX, marketing) to ensure end-to-end delivery and integration.

Key Requirements

  • •7+ years of experience in Product Management for digital/data platforms.
  • •Strong experience with journey orchestration platforms (e.g., Adobe Journey Optimizer, Adobe Campaign, FirstHive, Braze).
  • •Solid understanding of Customer 360 / CDP, personalization, and omnichannel engagement.
  • •Hands-on experience working with customer data sets (CRM, booking, loyalty).
  • •Proven track record in product lifecycle management, roadmap ownership, and prioritization.
Experience:7+ yearsDigital/data platformsCustomer data platformsOmnichannel personalizationAirlines/aviation
Skills:Stakeholder managementCommunicationPresentation skillsData-driven decision making
Languages:English (UK)
Tech Stack:Adobe Journey OptimizerAdobe CampaignFirstHiveBrazeAdobe ecosystemAEPAdobe AnalyticsAEMAdobe CXCRMCDPLLMsNLP

Company Brief

Etihad Aviation Group
Etihad Aviation Group (Etihad Airways) is the national airline of the UAE, operating passenger and cargo services worldwide from Abu Dhabi and providing aviation-related services across hospitality, maintenance and cargo sectors.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Government Funded
Headquarters: Abu Dhabi, United Arab Emirates
Founded: 2003
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