Africa Content Strategy Lead (12 month contract)

Canva
Johannesburg
Workplace: RemoteContractFunction: Strategy & Corporate DevelopmentExperience: 3+ yearsSkills: ["Strategic thinking","Cross-functional collaboration","Stakeholder management","Analytical thinking","Solutions orientation"]

Own Africa country content strategy as a growth engine—setting content direction with the Africa Country Manager and partnering with Africa Design Leads to deliver culturally relevant content that drives MAU, retention, and revenue impact. Lead content planning and execution across discovery, editorial, search, recommendations, and engagement. Collaborate with cross-functional teams (SEO, localisation, creators, product, marketing) and regional stakeholders, while using insights to scale what works.

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FursaFursa
Canva
Canva
2 days ago

Africa Content Strategy Lead (12 month contract)

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Job Summary

Own Africa country content strategy as a growth engine—setting content direction with the Africa Country Manager and partnering with Africa Design Leads to deliver culturally relevant content that drives MAU, retention, and revenue impact. Lead content planning and execution across discovery, editorial, search, recommendations, and engagement. Collaborate with cross-functional teams (SEO, localisation, creators, product, marketing) and regional stakeholders, while using insights to scale what works.
Location: Johannesburg
Workplace: Remote
Employment Type: Contract · 12 months
Job Function: Strategy & Corporate Development
Seniority: Mid level

Key Responsibilities

  • •Prioritise and execute country content strategy and growth levers, owning content health and production to drive relevance, scale, and business impact.
  • •Ensure local content quality and cultural relevance, meeting Canva standards and supporting strategic growth metrics.
  • •Own country content performance across discovery, editorial, search, recommendations, and engagement—optimising for activation and retention.
  • •Execute country editorial strategy across surfaces (e.g. Showcases) and activate cultural moments in partnership with Marketing, Social and PR.
  • •Partner with Country Manager and country peers to align priorities, unblock execution, and build relationships with local creators and partnerships to expand the content ecosystem.

Key Requirements

  • •3-5+ years of experience in content strategy, regional business strategy and operations, partnerships, or similar roles in high-growth content, media, or marketplace global technology companies.
  • •A deep understanding of content, trends, and aesthetics in your market (or markets), with a pulse on what resonates with local users.
  • •Strong analytical skills to assess content performance and inform strategy adjustments.
  • •Exceptional stakeholder management skills to align cross-functional teams across regions.
  • •A proactive, solutions-driven approach with the ability to balance strategy with hands-on execution.
Experience:3+ yearsHigh-growth contentMediaMarketplaceGlobal technologyContent strategy
Skills:Strategic thinkingCross-functional collaborationStakeholder managementAnalytical thinkingSolutions orientation
Languages:English
Tech Stack:AIGC

Company Brief

Canva
Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: Surry Hills, New South Wales, Australia
Founded: 2012
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor