Lifecycle Marketing Executive

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Own the lifecycle marketing engine by building, executing, and optimizing automated multi-channel CRM flows (email, push, in-app, and SMS) that activate, retain, and grow users at scale. Design and run segmented, personalized customer journeys, continually improving performance through A/B testing and retention-focused metrics. Partner with Product, Data, and Country teams, and report actionable campaign insights while ensuring GDPR and CAN-SPAM compliance.

Location: Anywhere

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Design and execute multi-channel CRM campaigns (email, push, in-app, SMS) across the customer lifecycle.
•Build and manage automated journeys using a CRM/marketing automation platform.
•Segment audiences by behavior, demographics, and product usage for personalized messaging.
•Run A/B tests and optimize campaigns for open rates, CTR, conversion, and retention.
•Collaborate with Product, Data, and Country teams and report performance with actionable insights.

Key Requirements

•2–3 years of CRM or marketing automation experience.
•Hands-on experience with Braze, Clevertap, HubSpot, Klaviyo, or an equivalent platform.
•Strong copywriting skills with the ability to adapt tone for different audiences and markets.
•Analytical mindset with comfort interpreting data to draw conclusions.
•Understanding of GDPR, CAN-SPAM, and data privacy best practices.

Experience:2-3 yearsFintechCryptoConsumer tech

Skills:CopywritingAdaptabilityAnalytical thinkingData-driven decision-makingCollaboration

Tech Stack:Marketing automationCRMBrazeClevertapHubSpotKlaviyoEmailPushIn-appSMSA/B testingHTMLCSSGDPRCAN-SPAM

Company Brief

Fasset

Website

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Fasset

2 months ago

Lifecycle Marketing Executive

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Location: Anywhere

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Design and execute multi-channel CRM campaigns (email, push, in-app, SMS) across the customer lifecycle.
•Build and manage automated journeys using a CRM/marketing automation platform.
•Segment audiences by behavior, demographics, and product usage for personalized messaging.
•Run A/B tests and optimize campaigns for open rates, CTR, conversion, and retention.
•Collaborate with Product, Data, and Country teams and report performance with actionable insights.

Key Requirements

•2–3 years of CRM or marketing automation experience.
•Hands-on experience with Braze, Clevertap, HubSpot, Klaviyo, or an equivalent platform.
•Strong copywriting skills with the ability to adapt tone for different audiences and markets.
•Analytical mindset with comfort interpreting data to draw conclusions.
•Understanding of GDPR, CAN-SPAM, and data privacy best practices.

Experience:2-3 yearsFintechCryptoConsumer tech

Skills:CopywritingAdaptabilityAnalytical thinkingData-driven decision-makingCollaboration

Tech Stack:Marketing automationCRMBrazeClevertapHubSpotKlaviyoEmailPushIn-appSMSA/B testingHTMLCSSGDPRCAN-SPAM

Company Brief

Fasset

Website