Director / Associate Director, Oncology Product Marketing

BillionToOne
Menlo Park
Workplace: RemoteFull timeUSD 187,573 - 241,165 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Strategic thinking","Analytical skills","Communication","Interpersonal skills","Influencing stakeholders"]

Lead product marketing for the oncology portfolio, including Northstar Select and Northstar Response. Own product positioning and messaging, and develop and execute go-to-market plans for launches and enhancements. Translate complex clinical science into marketing collateral, run market research and competitive analysis, and partner with healthcare stakeholders (KOLs and patient advocacy) plus internal teams to ensure consistent commercial execution and adoption.

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FursaFursa
BillionToOne
BillionToOne
1 month ago

Director / Associate Director, Oncology Product Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Lead product marketing for the oncology portfolio, including Northstar Select and Northstar Response. Own product positioning and messaging, and develop and execute go-to-market plans for launches and enhancements. Translate complex clinical science into marketing collateral, run market research and competitive analysis, and partner with healthcare stakeholders (KOLs and patient advocacy) plus internal teams to ensure consistent commercial execution and adoption.
Location: Menlo Park
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Collaborate cross-functionally with Product Management and Sales to develop product positioning, messaging, and supporting resources for target audiences.
  • •Develop and execute go-to-market plans for new product launches and enhancements with Product, Sales, Marketing, and other stakeholders.
  • •Translate sophisticated clinical products into clear marketing collateral, including brochures, leave-behinds, trade show materials, advertisements, and press releases.
  • •Conduct in-depth market research and competitive analysis to identify customer needs, market trends, and competitive insights.
  • •Partner with healthcare professionals, KOLs, and patient advocacy organizations to drive product adoption and loyalty, while coordinating with internal teams for consistent execution.

Pay and Benefits

Salary: USD 187,573 - 241,165 annually
Perks:Health Insurance401kParental Leave

Key Requirements

  • •10+ years of product marketing experience developing and executing product marketing strategies in precision diagnostics, biotechnology, or healthcare.
  • •Bachelor's degree required; BS or advanced degree in Biology or a related scientific discipline preferred.
  • •Strong strategic thinking and analytical skills to interpret complex clinical and market data and build value propositions.
  • •Deep understanding of product marketing principles, competitive analysis, and market research methodologies.
  • •Experience creating data-driven marketing content and commercial collateral.
Experience:Precision diagnosticsBiotechnologyHealthcare
Education:Bachelor's in Biology
Skills:Strategic thinkingAnalytical skillsCommunicationInterpersonal skillsInfluencing stakeholders
Languages:English

Company Brief

BillionToOne
Develops molecular counting and sequencing technologies for precise genetic testing. Offers noninvasive prenatal tests and rare disease genomic assays to improve detection accuracy and reduce false positives for clinical and commercial labs.
Industry: Diagnostics
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Redwood City, United States
Founded: 2016
WebsiteLinkedIn