Senior Director, Marketing Media

GEICO
New York
Workplace: HybridFull timeUSD 195,000 - 315,000 annuallyFunction: Marketing & GrowthExperience: 15+ yearsSkills: ["Leadership","Communication","Strategic thinking","Negotiation"]

Senior Director, Marketing Media leads GEICO’s omnichannel media strategy, end-to-end planning, and execution across business lines. Oversees a $1B+ media budget, guides a high-performing team and large agency network in a fast-paced, matrixed environment, and drives data-informed decisions, analytics, and innovative media solutions. Hybrid work model with offices in Chevy Chase, MD and New York, NY.

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GEICO
GEICO
5 months ago

Senior Director, Marketing Media

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Status: Live
Reposted: similar role first listed 6 months ago

Job Summary

Senior Director, Marketing Media leads GEICO’s omnichannel media strategy, end-to-end planning, and execution across business lines. Oversees a $1B+ media budget, guides a high-performing team and large agency network in a fast-paced, matrixed environment, and drives data-informed decisions, analytics, and innovative media solutions. Hybrid work model with offices in Chevy Chase, MD and New York, NY.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Engage with GEICO officers and senior leadership across the enterprise, along with external agency and sales executives.
  • •Represent the company’s interests in key media engagements to ensure program efficacy across all areas of investment.
  • •Build and foster strong partnerships with GEICO agencies and marketplace partners to achieve best-in-class programs, processes and governance.
  • •Translate business goals and strategies into actionable media strategies, including emerging media assessment, creative media solutions and KPI frameworks.
  • •Design annual and half-year media strategies across GEICO’s end-to-end marketing funnel for seven product lines, while aligning with overall brand initiatives.
Travel: Medium travel

Pay and Benefits

Salary: USD 195,000 - 315,000 annually
Perks:401kTuition AssistanceHealth Insurance

Key Requirements

  • •15+ years of experience in media planning, buying, and strategic partnership development, with advanced knowledge of traditional and digital media and the ability to plan at local and national levels.
  • •Experience leading high-performing teams in a matrixed environment and managing large agency partnerships (min 5 FTEs and ~200 agency partners).
  • •Strong track record of providing strategic recommendations and performance analyses to senior leadership; portfolio brands experience is a plus.
  • •Willingness to travel ~20% of the time, including occasional weekend travel and off-hour projects.
  • •Experience with analytical models such as MMM and ROI measurement, and governance of media investments; Upfront planning experience is a plus.
Experience:15+ yearsMedia planningMedia buyingStrategic partnershipsDigital mediaTraditional mediaMMMROI analysis
Skills:LeadershipCommunicationStrategic thinkingNegotiation
Tech Stack:MMMAIData analyticsAnalytics

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

GEICO
GEICO is a major US auto insurer offering personal auto policies, roadside assistance, and insurance products through direct-to-consumer channels and agents. Known for competitive rates and national advertising, it operates as a subsidiary of Berkshire Hathaway.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Chevy Chase, United States
Founded: 1936
WebsiteLinkedIn