Assistant Marketing Manager

Informa
Vietnam
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Excellent communications","Initiative","Self-driven","Multi-tasking","Analytical","Creative","Meeting deadlines"]

Plan, develop, and implement event marketing campaigns focused on attendance and attendee experience. Partner with the Event team to execute end-to-end campaign work, manage digital marketing (SEO/SEM, Google Ads/Display), and optimize performance via analytics. Oversee marketing collateral, websites, and newsletters, build and maintain databases, and support visitor registration workflows. Manage social media and paid campaigns, develop partnerships, and coordinate onsite programs and activities.

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FursaFursa
Informa
Informa
2 days ago

Assistant Marketing Manager

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Plan, develop, and implement event marketing campaigns focused on attendance and attendee experience. Partner with the Event team to execute end-to-end campaign work, manage digital marketing (SEO/SEM, Google Ads/Display), and optimize performance via analytics. Oversee marketing collateral, websites, and newsletters, build and maintain databases, and support visitor registration workflows. Manage social media and paid campaigns, develop partnerships, and coordinate onsite programs and activities.
Location: Vietnam
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Strategize, plan, develop, and implement event marketing activities and campaigns with KPIs around attendance and attendee experience.
  • •Work closely with the Event team to plan and execute the event’s entire marketing campaign.
  • •Monitor digital marketing performance (SEO/SEM, Google AdWords/Display) and continuously improve campaign effectiveness.
  • •Manage websites and execution of eNewsletters; use analytics to optimize marketing campaigns.
  • •Conceptualize and write, design, and supervise production of marketing collaterals (on and offline), ensuring brand consistency.

Pay and Benefits

Perks:Health InsuranceLearning BudgetPaid LeaveEquityRemote Work

Key Requirements

  • •At least 5 years of working experience in the related field.
  • •Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communications, or equivalent.
  • •Excellent communications skills in Vietnamese and English (oral and written).
  • •Knowledge of digital marketing, especially SEO, SEM, Google AdWords, and Google Display Network strategies.
  • •Ability to use IT systems and core MS Office packages (Word, Excel, PowerPoint, Access).
Experience:5+ years
Education:Bachelor's in Marketing, Mass Communications
Skills:Excellent communicationsInitiativeSelf-drivenMulti-taskingAnalyticalCreativeMeeting deadlines
Languages:VietnameseEnglish
Tech Stack:SEOSEMGoogle AdWordsGoogle Display NetworkGoogle AnalyticsSocial mediaFacebookLinkedInMS OfficeWordExcelPowerPointAccessENewslettersVisitor registration systemAnalytics

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn