3 months ago

Manager, ATL Media Strategy & Planning

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Lead ATL media strategy and planning for the HelloFresh portfolio in the US, translating brand objectives into full-funnel media plans. Partner with internal teams and external agencies to define audience targeting, review plans, and optimize based on performance metrics. Combine strategic thinking with operational excellence in a hybrid New York-based role within Brand Marketing.

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Manager level

Key Responsibilities

•Support the development, execution and communication of ATL media strategies in partnership with internal stakeholders and external agency partners.
•Develop audience targeting strategies informed by research, insights, and performance data.
•Brief, review, and approve media plans developed by external media agencies, ensuring alignment with strategic objectives and budget allocations.
•Apply communications planning principles to ensure media plans align with the brand proposition, audience insights, and moments that matter.
•Influence channel-specific creative and messaging strategies by leveraging knowledge of ATL media environments and audience behaviors.
•Translate insights from marketing analytics, attribution models, and Media Mix Modeling (MMM) into actionable planning and investment decisions.
•Monitor and analyze media performance, driving on-going optimization and performance improvements across weekly, monthly, and quarterly reporting cycles.
•Be accountable for delivering against brand and acquisition KPIs, including conversion, CAC, ROI, and brand lift metrics.
•Support testing initiatives (e.g., channel tests, creative tests, geo tests) with Marketing Analytics to validate performance and unlock incremental growth.
•Build and own scalable processes that ensure accurate media implementation, campaign setup, budget pacing, and operational excellence.

Pay and Benefits

Salary: USD 121,500 - 136,700 annually

Perks:401kParental LeaveLearning BudgetHealth Insurance

Key Requirements

•5+ years of relevant professional experience with demonstrated, consistent results.
•Experience in the U.S. media market, with understanding of the national media landscape and buying ecosystem.
•3+ years managing media agencies or external partners, with experience influencing cross-functional teams and driving accountability.
•Strong knowledge of ATL media channels (Linear TV, CTV/OTT, YouTube, Radio/Streaming Audio, Podcasts, OOH) with hands-on planning or campaign management experience.
•Bachelor’s degree required, with a strong academic record or equivalent professional experience.

Experience:5+ yearsAdvertisingMarketingEcommerce

Education:Bachelor's

Skills:CommunicationCollaborationProject managementData analysis

Languages:English

Tech Stack:Google WorkspaceMicrosoft ExcelMedia Mix ModelingMMMData visualization

Company Brief

HelloFresh

HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.

Industry: FoodTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Berlin, Germany

Founded: 2011

Glassdoor: 3.6

Website LinkedIn

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HelloFresh

3 months ago

Manager, ATL Media Strategy & Planning

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Manager level

Key Responsibilities

•Support the development, execution and communication of ATL media strategies in partnership with internal stakeholders and external agency partners.
•Develop audience targeting strategies informed by research, insights, and performance data.
•Brief, review, and approve media plans developed by external media agencies, ensuring alignment with strategic objectives and budget allocations.
•Apply communications planning principles to ensure media plans align with the brand proposition, audience insights, and moments that matter.
•Influence channel-specific creative and messaging strategies by leveraging knowledge of ATL media environments and audience behaviors.
•Translate insights from marketing analytics, attribution models, and Media Mix Modeling (MMM) into actionable planning and investment decisions.
•Monitor and analyze media performance, driving on-going optimization and performance improvements across weekly, monthly, and quarterly reporting cycles.
•Be accountable for delivering against brand and acquisition KPIs, including conversion, CAC, ROI, and brand lift metrics.
•Support testing initiatives (e.g., channel tests, creative tests, geo tests) with Marketing Analytics to validate performance and unlock incremental growth.
•Build and own scalable processes that ensure accurate media implementation, campaign setup, budget pacing, and operational excellence.

Pay and Benefits

Salary: USD 121,500 - 136,700 annually

Perks:401kParental LeaveLearning BudgetHealth Insurance

Key Requirements

•5+ years of relevant professional experience with demonstrated, consistent results.
•Experience in the U.S. media market, with understanding of the national media landscape and buying ecosystem.
•3+ years managing media agencies or external partners, with experience influencing cross-functional teams and driving accountability.
•Strong knowledge of ATL media channels (Linear TV, CTV/OTT, YouTube, Radio/Streaming Audio, Podcasts, OOH) with hands-on planning or campaign management experience.
•Bachelor’s degree required, with a strong academic record or equivalent professional experience.

Experience:5+ yearsAdvertisingMarketingEcommerce

Education:Bachelor's

Skills:CommunicationCollaborationProject managementData analysis

Languages:English

Tech Stack:Google WorkspaceMicrosoft ExcelMedia Mix ModelingMMMData visualization

Company Brief

HelloFresh

Industry: FoodTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Berlin, Germany

Founded: 2011

Glassdoor: 3.6

Website LinkedIn