Product Marketing Manager

Bugcrowd
United States
Workplace: RemoteFull timeUSD 83,200 - 110,000 annuallyFunction: Marketing & GrowthSkills: ["Judgment","Collaboration","Writing","Communication","Prioritization"]

Own launch planning and execution for new product features and select platform capabilities, building messaging and positioning that clearly translates technical value into customer stories. Conduct customer, market, and competitive research to shape go-to-market strategy. Create Sales enablement materials like launch briefs, battlecards, and FAQs, and partner cross-functionally with Product, Engineering, Brand, Growth, and Revenue to drive initiatives from insight to launch.

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Bugcrowd
Bugcrowd
22 hours ago

Product Marketing Manager

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Last checked: 3 hours agoStatus: Live

Job Summary

Own launch planning and execution for new product features and select platform capabilities, building messaging and positioning that clearly translates technical value into customer stories. Conduct customer, market, and competitive research to shape go-to-market strategy. Create Sales enablement materials like launch briefs, battlecards, and FAQs, and partner cross-functionally with Product, Engineering, Brand, Growth, and Revenue to drive initiatives from insight to launch.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own and support launches for new features, product updates, and select platform capabilities, including launch planning, audience definition, messaging development, and coordination.
  • •Develop messaging and evolve positioning for assigned product areas by translating technical capabilities into clear customer value.
  • •Conduct customer and market research using interviews, win/loss analysis, competitive intelligence, community listening, and product exploration.
  • •Create Sales enablement materials including launch briefs, battlecards, FAQs, pitch support, and internal guidance.
  • •Monitor competitive activity and market trends, sharing insights that inform launch strategy and positioning.

Pay and Benefits

Salary: USD 83,200 - 110,000 annually

Key Requirements

  • •3+ years of product marketing experience, ideally in B2B SaaS, cybersecurity, or another technical category.
  • •Experience supporting product launches or major go-to-market initiatives from planning through execution.
  • •Strong writing and communication skills to translate technical concepts into clear, credible messaging.
  • •Ability to conduct and synthesize customer, product, and market research into actionable insights and recommendations.
  • •Strong project management and cross-functional collaboration skills to move work forward independently.
Experience:Product marketingB2B SaaSCybersecurity
Skills:JudgmentCollaborationWritingCommunicationPrioritization
Languages:English

Company Brief

Bugcrowd
Provides a crowdsourced security platform offering bug bounty programs, vulnerability disclosure, and managed security testing to help organizations find and remediate security weaknesses through a global community of security researchers.
Industry: Cybersecurity
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn